Daily Trust

Adapting to changing business conditions

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The only constant thing in life is change. Each change brings its own challenges. In order to respond to current challenges, you need to adapt to changing conditions. If you fail to respond in a timely manner, you may find yourself left behind.

The marketplac­e is changing at a faster rate and we need to stay current to remain relevant. What used to work before may no longer work. Rather than assume you know, ask those that are already getting the type of results you want.

With online shopping, your competitor­s are no longer just around the corner. They are now nationwide and sometimes worldwide. You have to remain in touch with what your customers want and how they want it rather than assume. The skill set you need to succeed today is different from what you needed to succeed decades ago. Having a good idea and funding is no longer a guarantee for business success. You need to know how to sell.

You don’t have to compete on price. You can add value that stands you apart. You will not get there overnight. By focusing on developing the skills you need to succeed, or bringing on board someone who already has the skills, you can remain relevant in the evolving marketplac­e

Usiere Uko is a business and finance coach and author of Practical Steps to Financial Freedom & Independen­ce. Email usiere@gmail.com, to order the book, call or SMS to 0808 275 0980 visit www. financialf­reedominsp­iration.com . Follow me on twitter @usiere

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