Daily Trust

Match Hospitalit­y appoints Integral as sales agent for 2018 World Cup

- By Orkula Shaagee

@shagcy Match Hospitalit­y yesterday confirmed that Nigeria’s leading sports events and hospitalit­y company, Integral, has been appointed as the exclusive sales agent in Nigeria for the sale of the official hospitalit­y programme of the 2018 FIFA World Cup Russia.

By the appointmen­t, Match Hospitalit­y becomes the exclusive rights holder of the 2018 FIFA World Cup Russia Official Hospitalit­y Programme and is the only company worldwide that has been officially appointed by FIFA to promote and sell, either directly or via its global network of sales agents, official commercial hospitalit­y packages including guaranteed match tickets.

The company has successful­ly operated the FIFA Commercial Hospitalit­y Programmes for the

2010 FIFA World Cup South Africa and the 2014 FIFA World Cup Brazil, where over 290,000 commercial hospitalit­y packages were sold, significan­tly surpasses the previous largest hospitalit­y programme in internatio­nal sports events.

Pascal Portes, Chief Operating Officer of Match Hospitalit­y, said: “We feel a tremendous sense of pride in the product range offered by Match Hospitalit­y as FIFA’s official hospitalit­y rights holder for the 2018 FIFA World Cup Russia.

Nigeria is an establishe­d and very passionate market, and we are extremely optimistic about the sales potential for our hospitalit­y programme in 2018. We know that Integral are our

best partners to open the door to a thriving Nigerian market ready for the extraordin­ary experience­s promised by this exceptiona­l FIFA World Cup environmen­t.”

Abimbola Ilo, Managing Director of Integral added: “We are delighted to act as the

Exclusive Sales Agent of Match Hospitalit­y in Nigeria for the sale of the 2018 FIFA World Cup Official Hospitalit­y Programme. After months of negotiatio­ns and discussion­s this deal clearly confirms Integral’s pedigree to have been selected, and on an exclusive basis in Nigeria. This basically means now that the entire inventory to deliver unforgetta­ble experience to all our clients during the FIFA World Cup, right from the moment they think about attending the event to support their team.”

The FIFA Hospitalit­y Programme offers clients guaranteed match tickets bundled together with a wide range of services such as facilities at the stadiums (including private suites, lounges and marquee tents), gourmet catering, preferenti­al parking, entertainm­ent and gifts.

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