Daily Trust

Tips: Hold onto your dreams

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Failure is part of the process on your path to success. Very often, many give up on their business dreams for not getting the results they desire. You can walk away at the edge of your breakthrou­gh. It is also possible to keep flogging a dead horse. It takes wisdom to know when to hold on, walk away or run.

Having a brilliant idea and money is not enough. You need to establish there is a market for your products and services. You have to give your clients what they want, how they want it in such a way that they keep coming back.

You need to do a lot of work to get to this place. Most of the work is on you - in becoming the person that can deliver at the level that brings the result you want.

Often times, the issue is not the idea, but implementa­tion. Rather than run away, work on getting it right. You cannot run away from you.

Is your business struggling? Don’t throw in the towel just yet. Return to the drawing board. Seek help if needed. Gain a new perspectiv­e. Work on you. The skill and experience you gain in turning your business around will make you a better and stronger person. It equips you to handle tougher challenges in future. That is how you make progress.

Usiere Uko is a business and finance coach and author of Practical Steps to Financial Freedom & Independen­ce. Email usiere@gmail.com, to order the book, call or SMS to 0808 275 0980 visit www.financialf­reedominsp­iration.com . Follow me on twitter @usiere

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