WOMEN IN BUSINESS>> What it means to be engaged in a beverage business – Ms Deborah
Deborah Kaikeh is from Kaduna State. The owner of ‘Shiyas Cocktails’ said she started by marketing her beverages to neighbours and expanded into a mobile bar service and cocktail in Abuja. The entrepreneur and Mass Communication graduate in this interview
What are you doing to empower other women in this business?
With time, I will hold training for people who are passionate about this craft and give tips on how to run a successful cocktail business. But for now, that is on hold
How do you market your brand?
I social media platforms like the Instagram:@ shiyascocktails, BBM channel and Facebook: Shiyascocktails, where we upload pictures of jobs we have done and try to engage people. Word of mouth marketing has helped me too. have
Does your business affect your family in any way?
Being an entrepreneur has taught me to be more patient and understanding when dealing with people. Although it is hard sometimes, but you have to keep trying. You have to always look for ways to also balance your business and family life.
What are your short term outlooks?
I believe our customer base would have expanded and we would have become one of the foremost cocktail catering companies in Nigeria by God’s grace. And I would advise young women to always believe in themselves. They should never give up on their dreams; they should also learn a skill. The journey is not rosy but it is worth it at the end.
To other business brains, I urge them to never give up and don’t forget the reason they started in the first place. Be consistent, work hard, improve on your craft always and be a genius in your business.