Daily Trust

Defacing Abuja with billboards, posters illegal

- By Ibraheem Hamza Muhammad & Malika Umar Shuaibu

The Director, FCT Department of Outdoor Advertisin­g and Signage (DOAS), Alhaji Ibrahim (Yakasai) Yusuf, has warned the general public against the placement of billboards, posters or any signage items in Abuja.

He said perpetrato­rs of such illegal actions would be sanctioned.

“The need to enhance rules, and beautifica­tion of the city based on internatio­nal best practice entails the introducti­on of new electronic billboards and light emitting diodes (LED) on lamp-posts in Abuja being done in major cities.

“Abuja is a planned city and we have to come up with what is happening globally in the advertisin­g industry which is dynamic and changing every day. That is why we don’t want the proliferat­ion of billboards all over the place,” he said.

Reacting, the Zonal Head the of Advertisin­g Practition­ers Council of Nigeria (APCON) in Abuja, Alhaji Ahmed Yelwa, said the law was very clear on all advertisem­ents like vacancies, obituaries, special placements and statements which must be approved by APCON. as is

He said APCON always ensured that all adverts were legal, decent, honest, principled and socially responsibl­e no matter the nature.

“And there is a penalty of not less than N500,000 to the agency that produced the advert, the medium that carried the advert and to the advertiser.

“Complying with the provision of the Federal Government law is very important. It is to protect Nigeria from unwholesom­e activities and ensure peaceful coexistenc­e.

“Even political adverts are to be vetted and they must comply with the provision for advertisin­g practice,” he added.

 ?? Photo: Ikechukwu Ibe ?? Commercial cyclists manoeuvre through traffic at Mararaba in Nasarawa State yesterday
Photo: Ikechukwu Ibe Commercial cyclists manoeuvre through traffic at Mararaba in Nasarawa State yesterday

Newspapers in English

Newspapers from Nigeria