How to attract more clients to your business
Shiv Singh, a renowned marketer who help brands transform with the rise of information technology says “The purpose of a business is to create a customer who creates customers”. This makes attracting customers very crucial for any business to survive.
From your mannerism and tone on the phone to the way you deliver the customer’s order, clients view your conduct and decide if they want to do business with you.
Fatima Ahmed, who owns a fashion designing company, told Women in Business how she uses the social media to attract and engage her customers. She says while studying in the university, she learnt that companies with a clear understanding of customer acquisition are more successful because they cater for the customers burning needs.
“Most successful businesses seek to understand how their customers find out about them. I did that a lot on Instagram, and realised that people got to know about me from other customers who patronised me,” she said.
She continues, “In the beginning, I was apprehensive because I was a very private person, but I later realised that it is not my face that is going to be out there but my designs, and it has yielded positive feedback because I have over 32,000 followers,” she explained.
A hairdresser, Chinaza Chuks, said when she started her salon she knew her customers were the focal point of her business, so she sought a way to motivate them so that she can meet their needs.
“When they come to my salon, I would welcome them politely with a big smile. I engage them in conversation for those that love fashion, sports or even ladies that enjoy politics. I make sure I have little knowledge of everything so I can sustain the conversation, and I have realised it keeps my customers coming back,” she said.
Mrs Ronke Usaka, Head of Ronnies Salon says one way she attracts customers is by being nice to her clients and customers at all times. “Making your customer happy is a door to getting their patronage any time any day. We are nice to our customers; we give them what they want. Personally, if a customer is unhappy, I follow the person up to make sure he or she gets the best service and is happy,” she further explained.
Safiya Abubakar, a dealer in children’s wears and caterer explains how she attracts customers: “During exhibitions, I get as many contacts and then send them emails and bulk SMS. Also, after every patronage, I call them to get feedback on what I sold to them. If there is anything they didn’t like, they will tell me so I can improve on it,” Safiya, Abubakar, said.