Incorporate social media to sustain your enterprise, Vivien advises

Vivien Adaeze Obidike is a graduate of Mass Communication from Ebonyi State University.

The Founder of Vivien Adaeze Collection, a fashion line for bespoke fashion accessories, offering training in Lagos in an interview apoke about the impact of the social media on businesses.

Recounting challenges in sustaining businesses, Vivien said, “You have to struggle to get basic things to run your business. No electricity, thriving on limited resources, inaccessibility to grants/ loans for start-ups, product validation.” Vivien who gets her clients through referrals and Social Media Platform said that “Social media has come to stay and every brand that wants to survive in this 21st has to incorporate social media into building their brand and making it sustainable.” She added that the millennial can take the opportunities of the social media to push their business because “social media has bridged the gap between entrepreneurs and end users giving them the power to showcase their product to diverse audience and getting feedbacks immediately.

“It is a huge social place and a very great opportunity to sell your brand to the world,” Vivien added.

On the advantages of having a vocational skill such as hers Vivien said “The good thing about learning this craft is that you do not necessarily have to have a prior knowledge before setting out”.

“Having the passion and a desire to learn the craft is all you need. The capital to start up bag making is very affordable as you can start small and build up your clientele base.

“A good sturdy semiindustrial sewing machine can start you up adequately till you expand in your business” she revealed.