Why we’re targeting creative youth — Multichoice

The cable service provider, MultiChoice Africa has explained that the idea behind its recently launched of MultiChoice Talent Factory (MTF) is to harness the numerous potentials available in creative youths across Africa.

At the launch of the MTF in Lagos, the Managing Director, MultiChoice Nigeria, John Ugbe, said,

“We are abundantly blessed in these areas, however, the space given for this expression has at best been limited and at worst, been relegated to the fringes of the mainstream economy, leaving in its wake, unfulfilled dreams, unexplored talent and unwritten stories.”

He said the firm along with partners are making positive socio-economic impact across communities through the MultiChoice Talent Factory initiative.

Ugbe said there was no better time than now for a project of “this scope to concretize”, based on the fact that the brand in Nigeria is now 25.

The MTF Academy Director, West Africa, Femi Odugbemi explained that the MTF initiative will deliver three touch points that launch throughout the year, comprising, the MTF academies, Masterclasses and the MTF Portal. The first to launch is the MTF Academy, a 12-month educational programme aimed at furnishing 60 deserving, young, talented people who want to work and innovate in film and television production.

“The MTF Academy students will be provided with skillsets to develop their talent, connect with industry professionals and tell authentic African stories through a comprehensive curriculum comprising theoretical knowledge and hands-on experience in cinematography, editing, audio production and storytelling,” he said.