Chi Exotic unveils pineapple, coconut juice in 150ML pack

Chi Exotic Nectar has unveiled a new 150ml pack size for its hugely popular Pineapple Coconut product variant. The new pack size which promises to offer the same superior taste the brand is renowned and cherished for is a strategic move to provide distinctive refreshment to a wider spectrum of Nigerian consumers.

Retailing at product line N50, the innovation comes at a pocket friendly price. The new 150ml Chi Exotic Pineapple Coconut pack the result of deploying consumer insights and marketing intelligence to drive brand growth in a dynamic market environment.

The Chi Exotic Pineapple Coconut 150ml pack size’s rich unique fruity blend offers an irresistible taste and distinctive refreshment that makes it ideal for is indulgence and relaxation. Its superior taste and handy pack size is poised to connect with the preferences and healthy choices of a youthful consumer segment.

According to a brand analyst with Pride Communications, Linus Nwokoji, the fruit juice segment market is becoming driven by competition, retail power and local consumer choices that increasingly determine brand and product line extension trajectory.

Speaking on the introduction of the new pack size, Chi Limited’s Marketing Director, Mr. Probal Bhattacharya, said the Chi Exotic Pineapple Coconut 150ml pack size demonstrates the brand’s resolve to deepen its market reach by offering consumers an affordable option without compromising their quest for distinctive refreshment and indulgent taste.

From left: Group Head, Global Financial Institutions, Franklin Erebor; Group Head, Marketing and Corporate Communications, Bola Atta; Group Head, Energy Bank, Ebele Ogbue and Group Head, External Communications, Ramon Nasir, flanked by students from various schools in Lagos during the Launch of 2018, UBA Foundation National Essay Competition for senior secondary schools in Nigeria, held at the UBA House in, Lagos on Monday.