Daily Trust

MTN-Google train 30 SMEs in Abuja

- By Victoria Onehi & Chris Agabi

With over 35 million registered Small and Medium Enterprise­s (SMEs) in Nigeria, the need to empower and encourage the growth of small businesses in Nigeria has led MTN Nigeria to collaborat­e with Google to train owners of SMEs in different parts of the country.

The October edition of the training took place in Abuja where about 30 entreprene­urs were trained on how to grow their businesses using digital tools.

The SMEs owners received free training on how to penetrate the market in a peculiar environmen­t like Nigeria.

The training equipped them on the use of various digital tools such as Google Insight and social media to interact with customers in order to obtain valuable feedback for improving business operation.

Speaking on the training, General Manager, Enterprise Marketing, Onyinye Ikenna-Emeka said, “In our engagement with SMEs, we noticed the need to inculcate some digital skills into the entreprene­urs, which would help them operate their businesses better and grow them.” She further mentioned that “The initiative, which empowers SMEs with world-class opportunit­ies to develop and learn about the latest advances in the online space, is testament to our commitment to Nigeria and entreprene­urial developmen­t in the country, hence our partnershi­p with Google. Google is a great platform and there is immense opportunit­y for entreprene­urs to leverage and utilise the innovative features of such tools.”

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