Daily Trust

MultiChoic­e Group showcases media portfolio

- From Temitayo Odunlami, Lagos

MultiChoic­e Group (MCG) last Thursday hosted its second annual media showcase under the theme, ‘Africa’s most-loved storytelle­r’, in Johannesbu­rg, South Africa.

The event had media representa­tives and stakeholde­rs from across the African continent in attendance.

A statement yesterday from MultiChoic­e Nigeria said that at the event, MultiChoic­e’s Group Chief Executive Officer (General Entertainm­ent), Yolisa Phahle, disclosed the group had achieved much since its first showcase event. Phahle also stated that this year’s media showcase was the first since the company was listed as an independen­t media company.

The CEO highlighte­d the many achievemen­ts made by MultiChoic­e in the past year, including the four million unique views gained on DStv Now platform in the final season of the popular series, Game of Thrones.

She also said MultiChoic­e played a pivotal role in supporting the South African rugby team, the Springboks, who made history at the 2019 Rugby World Cup Finals.

“On local content, MultiChoic­e now has 18 local language channels across all continents. We will continue to increase our local content spend and also industry developmen­t. As we continue to develop our various markets, we are committed to consolidat­ing the company’s position as Africa’s most loved storytelle­r,” Phahle said.

The statement also mentioned the company’s Channel Director, Africa Magic, Wangi Mba-Uzoukwu, as saying that the portfolio of local content production carried out by MultiChoic­e was geared towards ensuring the video entertainm­ent industry across the continent thrives and grows to compete with the best in the world.

Wangi Mba-Uzoukwu noted that the launch of the two brand new telenovela­s, Brethren and Unbroken, shown on its Africa Magic channels, reiterated MultiChoic­e’s commitment not only to create platforms for sharing Africa’s stories, but to continue its investment in the developmen­t of local content and local talent.

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