Survey shows Dangote as Nigeria's top-performing non-bank brand
GAIN said its next survey will cover more firms, including some selected top-performing organisations in the financial sector.
Anew survey of 25 companies selected from five major sectors – aviation, communications, consumer goods, infrastructure as well as food and beverage – shows Dangote Group as the top-ranking company in three categories, namely, Corporate Social Responsibility (CSR), Product Quality and Brand Appeal. The survey – released on last month by the Governance Advancement Initiative for Nigeria (GAIN) – was conducted between September 30th and October 6th, 2016, and it tallied the opinions of 1,091 respondents.
The survey measured the performance of some of the largest enterprises in Nigeria across five broad categories. Apart from CSR, Product Quality and Brand Appeal, the other two categories covered by the survey are Ethical Standard and Terrible Reputation.
Nestle Nigeria was ranked as the most ethical company in the country with 5.77% of respondents favouring the company, followed by GlaxoSmithKline Consumer Nigeria with 5.63% and Julius Berger having 5.35%. In fourth and fifth positions in the Ethical Standard category were Etisalat and Unilever, respectively.
Globacom came second (with 8.49% of respondents' votes) in the CSR category, after Dangote (8.78%); Etisalat, MTN and Coca-Cola were ranked third, fourth, and fifth, respectively, in terms of social responsibility. GAIN said CSR-related projects, which are separate from