APCON ex-boss, Bel-Molokwu presents A Trilogy of Advertising

The Advertising profession has received a boost with the publication of A Trilogy of Advertising -The Profession, the practice and philosophy authored by Dr. Josef Bel-Molokwu, former Registrar/Chief Executive of the Advertising Practitioners Council of Nigeria - APCON.

The 472-page work focuses on the practice of advertising in Nigeria, dwelling on APCON and its role in the growth of advertising in Nigeria.

The book also brings up two interrogative issues: Should there not be a generic name to describe practitioners of advertising, like other professionals, rather than the extant phrasal description? and should advertising not be based on a Quintupod, rather than the extant Tripod, considering the unassailable importance of the Regulator and the consumer in contemporary marketing communication?

With a forward by eminent Fellow of advertising, Mr. Mac Ovbiagele, the book, which the author said took years to actualize was in his words a crowning opus of his decades of focus on the intellectual and sublime faces of advertising over the commercial.

A public presentation of the book is scheduled for the 16th of November at the Media Centre, News Agency of Nigeria, Iganmu, Lagos.