Unity Bank plans youth ini­tia­tive with new prod­uct

The Guardian (Nigeria) - - NEWS - By Melody Fidelis

UNITY Bank launched a new bank­ing prod­uct to tar­geted at youths in the coun­try just as youth em­pow­er­ment con­tinue to gain recog­ni­tion as a strat­egy for sus­tain­able de­vel­op­ment.

Speak­ing at the launch of “Unify”, a pro­gramme held re­cently at the Univer­sity of La­gos, the Ex­ec­u­tive Di­rec­tor, Fi­nance and Op­er­a­tions of the bank, Ebenezer Ko­la­wole, said they are mind­ful of youths’ as­pi­ra­tions and that is why they have con­tin­ued to in­no­vate bank­ing so­lu­tions that en­able the drive for more fi­nan­cial in­clu­sive­ness in dif­fer­ent mar­ket seg­ments, par­tic­u­larly the teem­ing youth pop­u­la­tion.

He stated that Unify is a life­style prod­uct with an in­no­va­tive and tech­nol­ogy app that can ap­peal to under-grad­u­ates, young school leavers and pro­fes­sion­als in early ca­reer life.

It s also tar­geted at ac­tive, young and ed­u­cated crafts­men in set­ting up work­shops, busi­ness units, as well as telecom­mu­ni­ca­tions ser­vice providers, among oth­ers.

Ac­cord­ing to him, some of the im­me­di­ate ben­e­fits of sign­ing on to Unify plat­form are au­to­matic en­rol­ment into mo­bile bank­ing, In­ter­net bank­ing and cus­tomised youth bank­ing app.

He added that the prod­uct is a re­tail youth mar­ket propo­si­tion that will be­come a flag­ship dig­i­tal chan­nel and well-driven bank­ing so­lu­tion.

“Unify is a youth­ful prod­uct and we are try­ing to cre­ate it as a prod­uct to em­power the youth. At a time like this in the his­tory of Nige­ria, I think we re­ally need to find a plat­form where we build up our young ones and give them power to sur­vive in the life af­ter ed­u­ca­tion, put them in the fore­front for what they want to do in life, and that is essen­tially what this prod­uct is all about

“When you lo­gin into Unify, it cre­ates that type of plat­form for you to jump up fur­ther in life and we saw it as an op­por­tu­nity to cre­ate value for the so­ci­ety.

“We want to deepen our mar­ket base and a lot of thought process has been put into cre­at­ing this prod­uct. We want to cre­ate aware­ness that bank­ing can go be­yond re­tail and Small and Medium En­ter­prises, as our youths do not need to al­ways look for paid jobs.

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