Her­itage pledges sup­port for cre­ative sec­tor, econ­omy

The Guardian (Nigeria) - - NEWS - By Chi­jioke Nel­son

HER­ITAGE Bank Plc has re­stated its com­mit­ment to the de­vel­op­ment and growth of the Nige­ria’s cre­ative in­dus­try, de­scrib­ing the sec­tor as one of the eas­i­est ar­eas to solve the un­em­ploy­ment is­sue in the coun­try.

The lender has also re­stated its com­mit­ment to en­sur­ing sus­tain­able growth and prof­itabil­ity de­spite the pre­vail­ing ad­verse macro-eco­nomic en­vi­ron­ment.

The Man­ag­ing Di­rec­tor and Chief Ex­ec­u­tive Of­fi­cer of the bank, Ifie Sek­ibo, who made the pledge, said the de­vel­op­ment and growth of the en­ter­tain­ment in­dus­try will get as many peo­ple as pos­si­ble in­volved as man­u­fac­tur­ing, bank­ing and other sec­tors can­not do it a lone. The bank, in state­ment, at the week­end, signed by the Di­vi­sional Head, Cor­po­rate Com­mu­ni­ca­tions of the bank, Fela Ibidapo, said that the bank’s am­bi­tion to emerge as a sys­tem­at­i­cally im­por­tant bank in the Nige­rian bank­ing in­dus­try re­mains its un­der­ly­ing cor­po­rate growth strat­egy.

Sek­ibo said the mu­sic in­dus­try has done so much for Nige­ria in terms of em­ploy­ment and for­eign ex­change earn­ings and if more re­sources could be put into it, the coun­try would be bet­ter for it.

Besides sup­port­ing in­di­vid­ual artistes in the in­dus­try, the bank has also part­nered with some or­gan­is­ers to per­form and pro­duce some en­ter­tain­ment shows.

At the event held at the pop­u­lar Terra Kul­ture Arena, which was graced by mem­bers of the diplo­matic corps, bank of­fi­cials and lovers of arts, it fea- tured no­table celebri­ties like Hilda Dokubo, Mon­al­isa Chinda Coker, Ibin­abo Fiberisima, Julius Agwu, Ovunda Ihunwo, Peace Chris­tian, Deb­o­rah Job, Opereke Jam­abo Foh and Mercy Al­bert, among oth­ers, as casts.

The bank has also part­nered with Mul­tichoice Nige­ria Lim­ited, own­ers of the DSTV and GOTV brands to bring the third sea­son of the Big Brother Naija to view­ers across Africa and be­yond.

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