Heritage pledges support for creative sector, economy

HERITAGE Bank Plc has restated its commitment to the development and growth of the Nigeria’s creative industry, describing the sector as one of the easiest areas to solve the unemployment issue in the country.

The lender has also restated its commitment to ensuring sustainable growth and profitability despite the prevailing adverse macro-economic environment.

The Managing Director and Chief Executive Officer of the bank, Ifie Sekibo, who made the pledge, said the development and growth of the entertainment industry will get as many people as possible involved as manufacturing, banking and other sectors cannot do it a lone. The bank, in statement, at the weekend, signed by the Divisional Head, Corporate Communications of the bank, Fela Ibidapo, said that the bank’s ambition to emerge as a systematically important bank in the Nigerian banking industry remains its underlying corporate growth strategy.

Sekibo said the music industry has done so much for Nigeria in terms of employment and foreign exchange earnings and if more resources could be put into it, the country would be better for it.

Besides supporting individual artistes in the industry, the bank has also partnered with some organisers to perform and produce some entertainment shows.

At the event held at the popular Terra Kulture Arena, which was graced by members of the diplomatic corps, bank officials and lovers of arts, it fea- tured notable celebrities like Hilda Dokubo, Monalisa Chinda Coker, Ibinabo Fiberisima, Julius Agwu, Ovunda Ihunwo, Peace Christian, Deborah Job, Opereke Jamabo Foh and Mercy Albert, among others, as casts.

The bank has also partnered with Multichoice Nigeria Limited, owners of the DSTV and GOTV brands to bring the third season of the Big Brother Naija to viewers across Africa and beyond.