Nige­rian Brew­eries cel­e­brates dis­trib­u­tors, trade part­ners at award cer­e­mony

The Guardian (Nigeria) - - APPOINTMENTS - By Glo­ria Ehi­aghe

THE 2018 edi­tion of the Nige­rian Brew­eries dis­trib­u­tors’ award cer­e­mony was used to cel­e­brate promi­nent dis­trib­u­tors and trade part­ners of the premier brewer firm.

Nige­ri­ans Brew­eries re­warded win­ners with brand new Mit­subishi vans, va­ri­eties of its prod­ucts in large quan­ti­ties and plaques, tro­phies for dif­fer­ent cat­e­gories.

Amazed and thrilled at the gath­er­ing, newly ap­pointed Man­ag­ing Di­rec­tor and Chief Ex­ec­u­tive Of­fi­cer, Nige­rian Brew­eries Plc Jordi Bor­rut Bel, lauded the part­ners for long years of sup­port and af­firmed that the com­pany looks for­ward to a more re­ward­ing re­la­tion­ship with them in the years ahead.

Bor­rut Bel dis­closed that the com­pany is pre­pared for the chal­lenges of the years ahead and sought the co­op­er­a­tion of the part­ners to win.

He at­trib­uted the suc­cess story of 72 years old iconic brand to the strength of its per­son­nel and the Nige­rian peo­ple. He said the crit­i­cal chal­lenge to­wards con­tin­u­ous per­for­mance im­prove­ment re­mains the ca­pa­bil­ity and speed of re­sponse to changes in the busi­ness en­vi­ron­ment through peo­ple de­vel­op­ment. Com­mend­ing the dis­trib­u­tors and trans­porters for the dis­tance come thus far, he said that the mar­ket­ing strat­egy of the com­pany ev­i­dent in its rich port­fo­lio of brands en­sured that the unique needs of Nige­rian Brew­eries cus­tomers were met, with over 19 brands, 40 SKUS and no­table foot prints spread across the ma­jor re­gions of Nige­ria to en­sure con­sumer prox­im­ity.

The com­pany’s Sales Di­rec­tor, Uche Unigwe, said that this year’s theme: “win­ning more to­gether”, was con­ceived to rec­og­nize and re­ward the ex­cel­lent per­for­mance of the com­pany’s dis­trib­u­tors.

In the ex­cit­ing con­test, Ken Mad­u­akor Group Lim­ited from Nnewi in Onit­sha mar­ket­ing zone beat two oth­ers to clinch the Na­tional Champions Award and the com­pany’s best dis­trib­u­tor for 2017.

Sales Di­rec­tor, Nige­rian Brew­eries Plc, Uche Unigwe; Mrs Ken Mad­u­akor; Chair­man, Ken Mad­u­akor Group Lim­ited and win­ner, Na­tional Champions Award /2017 Best Dis­trib­u­tor, Ken Mad­u­alor and Man­ag­ing Di­rec­tor, Nige­rian Brew­eries Plc, Jordi Bor­rut Bel at the Com­pany’s Dis­trib­u­tors Award in La­gos.

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