Guin­ness Nige­ria Plc part­ner We­cy­clers on waste man­age­ment

The Guardian (Nigeria) - - MEDIA & MARKETING - Sto­ries by Mar­garet Mwan­tok

GUIN­NESS Nige­ria Plc has part­nered with We­cy­clers, a for-profit so­cial en­ter­prise that pro­motes en­vi­ron­men­tal sus­tain­abil­ity, so­cio-eco­nomic de­vel­op­ment, and com­mu­nity health, to sup­port Guin­ness’ waste man­age­ment agenda. The part­ner­ship is ex­pected to, among other things, help sup­port the im­ple­men­ta­tion of Guin­ness Nige­ria’s 4R waste man­age­ment strat­egy, cov­er­ing Re­duc­tion, Reuse, Re­cov­ery and Re­cy­cling, while ad­dress­ing in­creas­ing lo­cal and global con­cerns about en­vi­ron­men­tal is­sues of waste dis­posal.

Man­ag­ing Di­rec­tor/ceo, Guin­ness Nige­ria Plc, Mr. Peter Ndegwa, stated that the part­ner­ship with We­cy­clers was in line with the com­pany’s com­mit­ment to re­duc­ing en­vi­ron­men­tal im­pact across its op­er­a­tions and through­out its sup­ply chain. He added that it was also in line with Nige­ria’s Ex­tended Pro­ducer Re­spon­si­bil­ity (EPR) pol­icy ap­proach under which pro­duc­ers are given a sig­nif­i­cant re­spon­si­bil­ity for the treat­ment or dis­posal of post-con­sumer prod­ucts.

“This part­ner­ship with We­cy­clers is in line with our com­mit­ment to re­duce our en­vi­ron­men­tal foot­print as well as join the global move­ment to ad­vance sus­tain­able de­vel­op­ment,” Ndegwa said. “Ev­ery year at Guin­ness, we set our­selves stretched tar­gets that will guide us as we work to re­duce our im­pact on the en­vi­ron­ment. We also strive to in­crease our pos­i­tive so­cial im­pact by de­liv­er­ing trans­for­ma­tional so­cial in­vest­ments in com­mu­ni­ties where we op­er­ate.” While ss­peak­ing at the MOU sign­ing, Chief Ex­ec­u­tive Of­fi­cer of We­cy­clers, Mr. Olawale Ade­biyi, stated that We­cy­clers aims to build a low-cost waste col­lec­tion in­fras­truc­ture while rais­ing gen­eral aware­ness on the im­por­tance of re­cy­cling for en­vi­ron­men­tal sus­tain­abil­ity and so­cial welfare.

Ac­cord­ing to him, “House­holds are given a chance to gen­er­ate value from their waste and pro­vide a re­li­able sup­ply of raw ma­te­rial to the lo­cal re­cy­cling in­dus­try. Part­ner­ships with well-mean­ing or­gan­i­sa­tions such as Guin­ness Nige­ria Plc are a crit­i­cal part of driv­ing that agenda for­ward.”

On her part, Cor­po­rate Re­la­tions Di­rec­tor, Guin­ness Nige­ria Plc, Vi­ola Gra­hamDou­glas, stated, “In the medium to long term, Guin­ness Nige­ria has set tar­gets as part of its 2020 Sus­tain­abil­ity and Re­spon­si­bil­ity com­mit­ments, com­pris­ing three key pil­lars: Lead­er­ship in Al­co­hol in So­ci­ety, Build­ing Thriv­ing Com­mu­ni­ties and Re­duc­ing our En­vi­ron­men­tal Im­pact. De­liv­er­ing on these goals is an in­te­gral part of our long-term busi­ness strat­egy and our com­mit­ment to mak­ing a real dif­fer­ence in com­mu­ni­ties where Guin­ness Nige­ria op­er­ates.

“To this end, we have de­vel­oped a sus­tain­abil­ity strat­egy that will help us re­duce our en­vi­ron­men­tal im­pact while in­creas­ing our pos­i­tive so­cial im­pact in the so­ci­ety and this part­ner­ship will help us achieve our ob­jec­tives.”

Sus­tain­able De­vel­op­ment & Al­co­hol in So­ci­ety Man­ager, Guin­ness Nige­ria, Ti­tilola Alabi; Cor­po­rate Re­la­tions Di­rec­tor, Guin­ness Nige­ria Plc, Vi­ola Gra­ham-dou­glas; Chief Ex­ec­u­tive Of­fi­cer, We­cy­clers, Olawale Ade­biyi, and Head, Brand Pro­tec­tion and Cor­po­rate Se­cu­rity, Guin­ness Nige­ria, Kingsely Onyeoziri at the re­cent MOU sign­ing cer­e­mony be­tween Guin­ness Nige­ria Plc and We­cy­clers… in La­gos

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