Accolades, Praise as Trophy Honours Consumers with Nigeria’s Tallest Beer Bottle
PREMIUMLAGER, Trophy has elicited excitement and accolades at the unveiling of the tallest beer bottle in Lagos. The gigantic fibreglass structure which stood at 14 metres ( 45.9ft) and 3.8 metres ( 12.5 ft) in diameter was the centre of attraction when it was unveiled at Ikeja City Mall in Lagos over the weekend.
Marketing Director, International Breweries Plc, Tolulope Adedeji who gave insight into the rationale for the creation of the bottle described the occasion as a “momentous time in history. Today, we are unveiling Nigeria’s tallest beer bottle to commemorate our number one position in Nigeria and considering that this feat would not have been possible without the support and patronage of our loyal consumers, it is also an opportunity for us to acknowledge and celebrate them through our unique waa gbayi experience,” she said.
As the flagship product of International Breweries Plc, a proud part of AB Inbev ( the world’s largest brewers with more than 400 beer brands), Trophy has consistently set the pace when it comes to recognising and rewarding consumers, going one- step further to tag them “Honourable”. The Trophy fibreglass structure appears to be the tallest ever considering the absence of a record of its type according to Guinness World Records.
Marketing Manager, Trophy, Bamise Oyegbami noted that the Trophy brand is unique in many ways and represents hard work, ambition, integrity and camaraderie; qualities that make one stand out. “We refer to the Trophy consumer as “Honourable” because of our deep conviction that our consumers are a reflection of our brand, and so for us, it is not just about making the next sale, rather, it is the burning desire to consistently give our consumers a unique experience and that’s why we have erected the largest fibreglass structure of a muskie,” Oyegbami said.
Some of the consumers who were present at the epochmaking event expressed their excitement at sighting the larger- than- life image of their favourite beer brand.
Femi Adebayo, a Trophy Brand Ambassador said:
“There is no doubt that Trophy has set the bar high with this ingenious idea to unveil the tallest beer bottle. It’s a magnificent piece and is certainly representative of Trophy Lager’s domination of the beer category in Nigeria.”
Loyal Trophy consumer, Femi Oyeleke, who named Trophy as his go- to brand for optimum relaxation expressed delight at experiencing the beauty and grandeur of the gigantic bottle. “I came to see a movie but was amazed to see the Trophy bottle and the deserved buzz around it. I salute the uncommon thinking of International Breweries and Trophy as well as their commitment to daring to do something refreshingly different.”