Terragon, Facebook to discuss ‘ thriving without third- party cookies’ at webinar

DATA and analytics company and Facebook Conversions API partner, Terragon, is set to hold a webinar aimed at highlighting the colossal impact the dearth of third- party cookies presents to the digital advertising ecosystem, specifically as it relates to brands and digital advertising agencies in Africa.

Along with industry experts from PWC and Facebook, they will be proffering effective solutions to help brands thrive despite this impending event.

The webinar, which is titled: Online Advertising in a Post- Cooking World: “Delivering personalised

Ads with the Terragon CDP and Facebook Conversions API,” is open to brands ( advertisers) across various verticals including e- commerce, finance, FMCG, among others as well as advertising agencies operating in the Sub- Saharan African market, wherein Terragon is the only African- founded CDP Company partnered with Facebook to offer this solution in Africa. The webinar will hold tomorrow, April 8, 2021 at 11am.

By the end of 2021, thirdparty cookies would be completely phased out; and with advertisers largely reliant on these third- party cookies to successfully deliver, track and attribute personalised advertising, this impending reality poses a significant threat to effective digital advertising. It is based on this reality as well as the increasing call for improved data privacy by consumers that Facebook has introduced the Conversions API, a solution to help brands deliver personalized advertising in a data privacy- compliant manner.