‘ Don’t Jump On Latest Trends And Expect To Build Sustainable Business Out Of It’

changes, systematic inadequacies that are enough to make you want to throw in the towel daily, because arguably everything in this country is set up to make you fail.

You started your business quite young, would you say you had to forgo some thing( s) in order to be as successful as you are today?

I was almost always the odd one out of the bunch; while my friends were partying and having an incredible social life, I being an introvert and somewhat of a recluse decided to put my time and energy into pursuing my passions. So, I think the one thing that suffered the most was my social life. I learned responsibility very quickly and more importantly, the value of money, I understood the concept of purpose and the importance of knowing who you are from an early age and I think that has definitely worked in my favour.

You recently authored a book, what is it about and what inspired this?

The Full Set is a book I wrote because it’s the book I couldn’t find, particularly at the start of my business journey. There was no support, reference or guide for upcoming Spa and Wellness enthusiasts like myself, not just in Nigeria, but globally. It is my way of giving back at a time where so many are struggling due to the impacts of the pandemic. More importantly, it is my way of letting every entrepreneur out there, male or female, young or old, know that your dreams are only crazy until you achieve them.

As an advocate for women’s rights, tell us a few ways you are exemplifying this?

I think my daily life choices and actions reflect my zeal to see women empowered. I offer free trainings on beauty therapy and the business of beauty via a one- year internship programme at The Nail Bar. I’ve trained 10 ladies till date and to see their transformation in confidence, in demeanor and mindset is so rewarding. I also volunteer my time and resources in various charities that provide enlightenment on childbirth, female reproductive health, girl child education as well as education in technology.

How can we get more women to become successful and rise to the top as you have done? What tips do you have for younger women?

Please don’t do anything you’re not genuinely passionate about; don’t jump on the latest trend and expect to build a sustainable business out of it when your heart isn’t truly in it. Be clear on your vision and work towards achieving it; equip yourself with the right qualifications; do the right thing at the right time, procrastination can ruin even the most brilliant start up. Most importantly, be transparent, authentic and add value.

You wear so many hats, how do you combine everything and make them work?

I’m big on structure and processes, so essentially, I run everything like I run my business; with set timelines and structure, otherwise I will burn out. I make sure I pace myself by working when I need to and prioritising self- care when I need to.

How do you get inspiration and stay motivated when things aren’t going the way you want them to?

My source of inspiration remains God; prayer is a huge part of my business plan. My children definitely keep me focused and motivated; I really just want to be a mother they can be proud of.

Tell us something you did/ do that has turned your business around positively for you?

Consistency is key. I have been practicing what I preach everyday for 10 years and it’s paid off. Trying to change the narrative in any field is challenging and until you show that it can be done, no one really pays attention. The easiest thing to do at the time of very little is to give up; this is where most people get it wrong. Perseverance will eventually get you to your desired goal.

What last words do you want to leave with women reading this?

Always believe in yourself, your goal and your purpose. Sometimes, there will be no support as you try to navigate the murky entrepreneurship waters, support and encourage yourself. Nobody can execute your vision as well as you can, and as such, it is important you block out the noise. Just be consistent, intentional and most importantly true to yourself. Your time will surely come.