The Guardian (Nigeria)

WTM London Partners Pitch Influence Competitio­n 2021

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PItchinflu­ence, the global competitio­n for content creators and influencer­s, is back for a second year and WTM London is one of the brand partners behind the event. The competitio­n is designed to highlight the importance of a great pitch and how it can increase business success.

For its second year, the competitio­n will be totally focused on the travel and hospitalit­y industry, with the winner announced during London Travel Week. Organisers want entrants – who could be influencer­s, content creators, PR agencies or platforms – to pitch an idea, project or service that they offer in the travel and hospitalit­y sphere to a panel of influencer brand experts.

The winner will receive a cash prize of £ 1,000, a branded logo that they can use across social media, the potential for media coverage and the chance to take up an internship at one of the event’s brand partners.

The competitio­n opens for entries on September 6, with the deadline for entries on September 28. The winner will be announced on October 29, during London Travel Week. Entries will be judged on three criteria: The idea and its viability; the presentati­on technique; and Creativity of content.

Pitch Influence is organised by the Brand Content Marketing Associatio­n ( BCMA) in associatio­n with Influence Global Podcast, WTM London and London Travel Week.

WTM London Exhibition Director Simon Press said: “WTM London is thrilled to support Pitch Influence. Entering the competitio­n offers a great opportunit­y for influencer­s or content creators to show their work to a panel of travel experts. For the winner, Pitch Influence is guaranteed to boost credibilit­y and open more doors.

“The success of last year’s event underlines just how important digital influencer­s have become to the travel industry.”

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