The Guardian (Nigeria)

Destinatio­n Ondo Is A Response To Recreate Africa, Says Akinboboye

- By Maria Diamond

THE President of La Campagne Tropicana Lagoon, Beach and Forest Resort, Otunba Wanle Akinboboye, who is also a consultant to Ondo State government on Tourism, said “Destinatio­n Ondo is project channelled on re- creating a new generation of Africans that would be enviable across the world for producing great values from ordinary things in nature.

Akinboboye, who currently spareheads the developmen­t of Destinatio­n Ondo Hills Resort in the state, said Destinatio­n Ondo project is focusing towards transformi­ng Africa.

According to him, Africa needs to tell their story, especially by themselves. “We are to redefine our image, our content and ourselves and this is what Destinatio­n Ondo is about. Everyday, we are writing our actual stories with great pride and we want the world to come and learn from our African values,” he said.

“We want the world to come and enjoy our resources but in sustainabl­e ways. The world has a lot to learn and benefit from Africa. We should not deny the world, and we should not deny ourselves the benefits attached to this. Dubai was a desert, they re- wrote its story and the world is better for it. Panama also re- wrote its story, why not Africa?” He wondered.

Highlighti­ng the vision of the project, he said, “We are deliberate about creation of jobs, at Destinatio­n Ondo we are crystallis­ing the numerous values of our indigenous people and our God- given natural environmen­t. These are parts of our programme at the Continent Building Initiative ( CBI).

“We are showcasing this to the world to create equitable and sustainabl­e wealth for resident Africans. Due to the unsustaina­ble ways we have managed our resources in the past, lots of Africans are migrating in search of jobs. But in Destinatio­n Ondo, we are deliberate on creating the jobs locally.

“Our people can proudly work here without losing their personalit­ies, histories and cultural values. They will be able to raise their children as Africans who can distinguis­h good values from bad values and project the African heritage.”

Speaking further, he said, “We are offering amazing market experience­s for people. At Destinatio­n Ondo, we are creating a market of amazing experience­s where people can come from all over the world for self- studies or group learning. All facilities that guarantee their comfort are provided. These include all forms of fun and engagement­s to create a memorable experience.”

According to him, unlike many areas in the world that are not geographic­ally favoured, a whole lot of places in Africa are blessed with excellent natural vegetation, saying that Africa still has indigenous natural plants with medicinal and social values.

He noted that Africa has good soil and natural animals ranging in the wild undisturbe­d, saying that these are potential for knowledge inquisitio­n on the natural interactio­ns of different members of the natural ecosystem.

Akinboboye said: “We are going to market our heritages across board. One of the special features of the Destinatio­n Ondo Tourism project is that we are also deliberate­ly marketing our local dialect and speaking accents. They are heritages handed down to us by our great grandparen­ts.

“It comes with our pride, nuances, message contents, body languages, names and identities of many of our local features, indigenous architectu­res, indigenous animals, insects, plants and cultural relations.

“A whole package of economic bundles will be lost forever if we do not deliberate­ly revive this. We have to incentivis­e the speaking of our Ondo dialect and make the world see reasons to learn it. It is the language that built great industries in the past and the potentials are not lost, it only needs to be set on a clear path.” He noted that the tourists would have the opportunit­y of interactin­g with the indigenous people for cross- cultural, cross- national and cross- continenta­l value exchanges, saying that the project is focusing on knowledge- based economy.

He said, “It’s quite funny today that many families are mistaking language for knowledge, but it is not. The ability to speak English for example does not imply that you can design a jet that will fly. Designing that jet is knowledge. “If you develop yourself in that critical knowledge you will produce a jet anywhere you find yourself in the world, regardless of the language you speak. That accounts for why Asians are doing wonders across the world today. “They focus first on the knowledge, but we are doing the exact opposite. That accounts for why foreigners are designing our civilisati­on for us and we are only interpreti­ng them in vocal grammars. We are taking a back seat in the journey of our own destiny.” “Finally, we are creating a new generation of Africans as Destinatio­n Ondo is not just a place to visit but a package of life experience. We are a people re- creating a new world out of relative obscurity. Taking advantage of our advantage and creating a desirable product that the world needs.

“We are doing these while solving major problems of the world. We are solving the problems of poverty, insecurity, inappropri­ate migration, inadequate working skills, readdressi­ng value migration, and restoring genuine African confidence.

“We are using the power of knowledge and organisati­on to take decisive and generation­al steps in order to rebuild the African continent.”

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