Omobabinrin Adeola Osideko: To Stand Out From The Crowd, You Must Have A Strong Brand
MA popular author once said that your personal brand follows you wherever you go and sometimes even lingers behind when you leave a room. That’s exactly what Omobabinrin Adeola Osideko is advocating for in the society, training people to prioritise their personal brand and discover their potential. Trained Accountant, chartered in Nigeria, the UK and Canada, Adeola works full time with the African Development Bank in Abidjan, Cote d’ Ivoire, as finance professional. MINTA ( Mummy In the Abroad) as she’s fondly called by her fans, she is a First- class graduate of Accounting and holds an MSC in Accounting from the prestigious University of London. Senior Director of Crystal Edge professional Services ( a training and branding consulting company), she is a personal development coach, branding expert and social media influencer. An international and TEDX speaker, she has spoken in different countries ( online and offline) and has published six books and 14 e- books. She has successfully coached over 10,000 people in personal development and branding. Over the last three years, Adeola has helped individuals and business owners build strong and reputable brands online and offline. She is also the founder of the Coached By Omobabirin, a Facebook community of over 20,000 members. The Abidjan, Cote d’ivoire - based coach shares her inspiring story with ESTHER IJEWEREIN this Interview.
Y childhood wasn’t that rosy. I grew up with my two siblings and my mother who was widowed at age 27. Growing up was a bit tough; because she had to solely fend for herself and us from her meager salary as a teacher.
But there are so many things my childhood taught me that I am grateful for today. They are; independence, living within your means, good planning and never being entitled to other people’s things. All these I picked up from my mum who was so determined to educate us no matter what. I picked up these life skills unconsciously, but later, they became very useful to me as I navigate life as an adult.
I grew up as a very outspoken child, audacious and very confident. I am daring about life and would do all I can to get what I want; I believe in the saying that when there is a will, there’s a way. My childhood wasn’t without some cracks too, which affected me negatively as an adult, but self- awareness and personal development have been helpful in smoothing these areas.
In all, my childhood has shaped and prepared me to be the responsible, self- driven, and audacious adult I have grown up to be.
Inspiration Behind Coached By OMOBABIRIN
Coached By Omobabinrin is a Facebook group where people of like minds gather to share values about purpose, business, various entrepre
neurship skills, digital skills and so many other personal development skills. The group was founded as a community where people can share ideas and grow together.
Personal development is a necessity for everyone and should be made available as much as possible; that is one of the reasons why the group was founded so that members can learn from one another by posting meaningful content.
Studying Accounting
Accounting for me was borne out of the passion and love I had for mathematics then. In my early secondary school, I wasn’t doing so well in my Mathematics though, which was a big concern for my mum; she later got a Mathematics teacher for me, which changed the whole narrative. I fell in love with calculation and that made me optin for Accounting. And yes, Accounting has been interesting for me; it’s been close to 14 years of practicing and no regret whatsoever.
The Journey So Far
It hasn’t been rosy, but we keep going. The fact that I am only available to manage it part- time makes it more challenging. Based on my choleric nature, I love to be in charge and do my stuff my way ( because I feel
nobody can do it like me), but I had to learn to delegate and communicate what I want to achieve to my team members, while I watch them do it. This has also helped me raise awesome people with whom I can confidently leave the job, because I trust their abilities. Delegation is one of the major area’s leaders must learn and I am glad I adjusted fast to this reality.
Impact Of Coaching Over 10,000 People On Personal Development
Sasha Azevedo said, ‘ when you love people and have the desire to make a profound positive impact upon the world, you have accomplished the meaning to live.’ One of the things that bring so much joy to me is transferring knowledge and impacting lives; it comes so easily. I do it with so much excitement and a sense of fulfillment follows.
Personal Development is a journey that makes us better as humans and I am glad I can impact people to become a better version of themselves on a daily basis; either directly or indirectly.
Being The Publisher Of Six Books And 14 e- books
Almost every day, I get one or two pieces
of feedback from people about my books and how helpful it has been to them. My favorite is my first book, Building Great Relationships, because it’s a book that preserves humanity and our social values and humans.