ARCON set to hold advertising conference, stimulate industry intellectually

ARRANGEMENTS ha ve been concluded for the National Advertising Conference.

Tagged, The Marketing Communications Industry: Trends, Challenges and Prospects, the conference would be held at the Transcorp Hilton, Abuja from November 29 to December 1, 2022.

The Advertising Regulatory Council of Nigeria ( ARCON) is hosting the conference, which is aimed at boosting marketing communications industry.

The conference begins tomorrow with a fireside chat f eaturing an advertising guru, a professor of Strategy Management and Dean Lagos Business School, Chris Ogbeche.

The opening ceremony holds on November 30, 2022 at the Transcorp Hilton Hotel Abuja by 9: 00 a. m. This will be follo wed by a panel discussion on the size of the Advertising industry - Stronger brands, stronger nation, and

The State of Regulation in the Advertising Industry: The ARCON Law explained.

The second day will feature

Understanding the new consumer from Gen Z to Alpha , creating brand experience in a digital world – the future of experiential marketing, from buying board space to buying mind space – Trends in OOH as well as building Nigeria’s new television audience measurement system.

Distinguished speakers at the conference include, Emmanuel Agu Group Marketing Director – Jotna, Oare Ojeikere a marketing professional, Rotimi Pedro , CEO Optima Mrdia Group, Kola Oyeyemi - CEO Axiom Intel, Emeka Okeke Group CEO Media Fuse Dentsu Nigeria, Dr. Tunji Olugbodi EVC/ GCEO Verdant Zeal Communication, Adia Sowho CMO MTN, Prof. Samaila Mande and a host of other dignitaries.

Chief host of the conference and Director General of ARCON, Dr . Olalekan Fadolapo, said it is aimed at all professionals and businesses interested in best practices in the advertising industr y.

“This largest gathering of stakeholders comes at a pivotal time where we, as an industry, believe that it will ultimately assist in fin ding certainty in uncertain times. We also believe that this year’s conference is going to be big ger, better and bolder, consolidating the most meaningful data a vailable, which will ultimately assist in improving the industry as a whole,” he said. Read the remaining part of this story on www. guardian. ng