How ‘ cheers to all fans’ campaign shook Warri, Abuja, others

ABUJA and the oil- rich city of Warri were pumped up with excitement as the Heineken ‘ Cheers to All Fans Campaign’ train made a big splash in the two cities. With fans across the world already eager to know the finalists in this season’s Champions League, the brand gave passionate fans in Abuja and Warri something extra to look forward to.

In the end, it was a spectacular show, on and off the pitch for the fans and loyal Heineken consumers, who thronged the De Clouds Lounge in Warri and then the Papiees Meatro in the heart of Abuja.

In Warri, the attention was on the Milan derby, where Inter were looking to complete a double over their city rivals, while AC Milan were hoping to turn the tables after a 0- 2 deficit from the first leg.

Most fans on the night in Warri were neutral; unanimously wishing the better side to pick the ticket and that better side turned out to be Inter who won the second leg again.

Laturo Martinez got the goal that saw Inter progressed on a 3- 0 aggregate scoreline and ended their 13- year wait for a chance in the Champions League final.

As jubilant Inter fans partied into the night at San Siro, it was the same festive atmosphere in Warri as Heineken pumped up the excitement for the fans, who gushed over the unique viewing experience.

Cheers to all fans were evident as there was a high turnout of female football enthusiasts, who commended the brand for their deliberate inclusivity drive. “I like football a bit but tonight, Heineken has made me even like the game the most. This unique experience is so fantastic and I really enjoyed myself with my friends,” a Warri resident, Sandra Achi said after the match.

With DJ Blizz dishing out sonorous songs from his turn tables and Mr. Barango hitting his A- game with his Hypeman skills, it was a lovely night for all in Warri.