‘ Women Now Make Up 40% Of MSMES Nationwide But There’s Room For Growth’

Florence Chikezie

is an internationally trained entrepreneurship development expert. With a track record of guiding entrepreneurs and businesses towards sustainable success, she graduated from the University of Nigeria, Nsukka, with a First Class degree in Management. In her quest for business knowledge, she enrolled in the Hult International Business School, London and bagged a Master’s degree in International Business. She is founder of Redahlia Workspaces, The Redahlia Business Academy and Entrepreneurs. ng.

A coach, trainer and author, Chikezie is an official member of the Forbes Coaches Council. She is also a certified Business Development Service Provider with a practicing license from Small and Medium Enterprises Development Agency of Nigeria ( SMEDAN). She has served as a development expert at the Transform Nigerian Youths Programme and as a judge at Africa’s Business Heroes ( ABH) Prize Competition ( a Jack Ma Foundation), identifying and supporting promising entrepreneurs competing for grants. In this interview with IJEOMA THOMASODIA, she speaks on her goal of raising a new wave of entrepreneurs who run sustainable businesses and the challenges hindering female entrepreneurs, among other issues.

Take us through your life trajectory. How has it formed your personality?

AS a little girl, I wrote in my diary, “she is just Floxy whom the world is waiting for her debut.” The world indeed was waiting for my debut. I grew up in a family that was businessoriented. My grandmother ran a local gunpowder business, and I still vividly remember the process that got her products from raw material to finished product. Being exposed to business from a young age and having the most curious mind made me understand money early in life. As I entered my teenage years, I knew I wanted to own a business empire but I did not know the business I wanted to run. I also knew the importance of capital when starting a business so I lived a frugal life that allowed me to save aggressively for when the business idea will strike. By the time I was in the university, I had already learned the fundamentals of not just saving but also investing and was a millionaire before I graduated from the university.

My first degree was from the University of Nigeria, Nsukka. Nsukka is known for its honey. I underwent tutelage from my friend who was trading in honey. We were both students at the time. That was how I started my first business: selling honey.

I initially aimed to become a doctor but circumstances beyond my control led to a change in plans. I felt frustrated until one day my Pathology lecturer shared how one of his students had become a bank manager after studying Vet Medicine. I came alive again; it was like my hope was renewed. I wanted to find out how someone could move from Vet Medicine to a bank manager. I waited every day for the lecturer until we had a conversation and he guided me on the path to take.

Armed with this information, I enrolled in a post- graduate programme to study business management. Graduating as the best student, I was accepted into Hult International Business where I graduated with a Master’s in International Business. Upon graduation in 2012, I returned home, poured the business knowledge I gained into my family’s business, improved the business structure and expanded it with branches in different states. After four years, when I was certain the business could run without me, I started Redahlia as an online resource centre for entrepreneurs. I moonlighted Redahlia for months until I took the leap to venture into the unknown. I relocated to Lagos where I had no family to build a new business from the ground up.

Firstly, I established a physical business – Redahlia Workspaces, one of the biggest co- working spaces in Lagos, Nigeria. Secondly, we built Entrepreneurs. ng, one of the largest entrepreneurial platforms offering various support services to entrepreneurs. And Redahlia Business Academy, a school for entrepreneurs with different signature courses that have been instrumental in activating many businesses.

You have built a career path as an entrepreneurial development expert. How would you describe your journey?

My journey has been an odyssey of relentless pursuit and continuous learning. It has been a long one because impact is at the heart of what we do. When you run an impactful business, you don’t follow the conventional route. Sometimes, the journey is longer than expected. It has been a journey that has taken a toll on every side of me, a journey of resilience. I didn’t just want to start any business; I aimed for an impact- driven business. That’s why when the Redahlia idea came, it was a eureka moment.

Redahlia was born because my friends consistently sought business advice from me. Knowing I would exhaust myself serving them one by one, I aimed to make the information and advice I share available to a broader audience. That was the primary reason I started Redahlia. com; to democratise business knowledge. All three businesses I have founded have touch points in assisting business owners and aspiring entrepreneurs to start, set up and scale their businesses. It has been a journey and yet, we have not scratched the surface.

You are passionate about empowering and inspiring entrepreneurs to scale up their businesses across Africa. How are you championing your cause?

I have a true passion for helping entrepreneurs and aspiring entrepreneurs succeed. Our mission is to support entrepreneurs from start to finish, and we have partnered with organisations to make it happen. We have developed platforms that offer not only resources but also practical guidance to entrepreneurs. Our reach extends to over a million entrepreneurs yearly. Our goal is to bridge the business knowledge gap and raise entrepreneurs capable of building and sustaining successful businesses.

Economic challenges have constantly been on the rise, also taking its toll on entrepreneurs. What is your key message to them at this time in rerouting and staying relevant?

The key thing every business must do is diversify – create multiple streams of income with your existing expertise and assets. If your business has only one stream of income, ensure you diversify now. Also, businesses must take their online presence seriously and understand that their audience is on various online platforms. Ensure you spread your digital footprint with valuable content. Find where your audience is and provide them with value.