Lafarge Africa rewards blockmakers, retailers in loyalty programme

LAFARGE Africa Plc has rewarded retailers and block makers in key market clusters across Lagos and South West Region for their commitment and pivotal role in the company's success story.

The six- week loyalty programme concluded recently, known as Retail Energizer Promo, aimed to encourage, acknowledge, and reward retailers consistently purchasing Lafarge products. The initiative, which targeted retailers in three distinct bands, required participants to meet the agreed minimum order quantity ( MOQ) for six consecutive weeks to qualify for the rewards. The rewards included a 43" Smart TV, a 90liter table refrigerator, or a 50kg bag of rice, catering to the diverse preferences of the participants.

At the various reward ceremonies, senior officials from Lafarge Africa Plc commended the dedication of the retailers and block makers, underlined Lafarge's commitment to fostering enduring partnerships and mutual growth, as well as presented prizes.

Head of Sales, Lagos, Lafarge Africa Plc., Thompson Ukpebor, expressed immense delight at the success of the promo and its positive impact on the company's relationship with retail partners. The events took place in Oregun and Lekki in Lagos, as well as Ibadan, Oyo State, and Abeokuta, Ogun State.

The Customer Development Manager, Lafarge Africa Plc., Vorke Enite, emphasised the pivotal role of retailers in the company's success, while Channel Relationship Manager, Lafarge Africa Plc., Olatomiwa Kosoko, expressed the company's commitment to nurturing strong partnerships with its retailers.