Pierrine Consulting CEO bags Global Market Research Industry Legend

PIERRINE Consulting’s CEO, Seyi Adeoye, has said the company will evolve into a formidable force this year.

Speaking on his outlook for 2024, Adeoye emphasised, “In 2024, we will boldly evolve into a formidable force in the African consultancy landscape, offering brands precision, insight, and impact through cuttingedge technology.”

While extending a heartfelt gratitude to the esteemed clients, partners, and the entire market research community in Africa and beyond, he added, “they are not just collaborators; they are the driving force behind our success.”

Adeoye was recently honoured as a “Global Market Research Industry Legend” by ESOMAR and Insight250, ending 2023 with unprecedented achievements and international acclaim.

The Global Market Research Industry Legend list comprises Top 60 people in the market research space and only two persons were recognised in Africa.

Reflecting on the journey, Adeoye stressed that this recognition extends beyond personal achievement, celebrating the innovation, collaboration, and unwavering pursuit of excellence that define Pierrine as a whole.

Throughout the year, Pierrine spearheaded transformative research initiatives in finance, food and beverage, and beauty, reshaping brand destinies and forging meaningful connections with consumers.

Expanding beyond Lagos headquarters, Pierrine established new offices in Ghana and Kenya, bringing its expertise closer to diverse markets and providing tailored solutions to local businesses.

The introduction of a new development studies business vertical and the creation of Afrikan Insights, a sister company specialising in unparalleled data collection services across Africa, marked significant milestones in Pierrine’s journey.

Pierrine also maintained its commitment to excellence by retaining ISO certifications, ensuring the highest standards of quality and integrity in its processes.

He added, “our achievements are rooted in trust, open communication, and an unwavering commitment to maintaining the highest standards of quality and integrity.”