Samsung boosts AI adoption with new device

SAMSUNG has ushered in a “new era of AI” with the launch of its Galaxy S24 smartphone series, which leans heavily on the vendor’s big- name partners – Google Cloud and Qualcomm – for the capabilities and functionality that enable features such as live translation of calls and texts.

AI amplifies nearly every experience on the Galaxy S24 series, from enabling barrier- free communication with intelligent text and call translations, to maximizing creative freedom with Galaxy’s Provisual Engine, to setting a new standard for search that will change how Galaxy users discover the world around them.

President and Head of Mobile experience Business at Samsung Electronics, TM Roh, said: “The Galaxy S24 series transforms our connection with the world and ignites the next decade of mobile innovation. “Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We’re excited to see how our users around the world empower their everyday lives with Galaxy AI to open new possibilities.”

Galaxy AI introduces meaningful intelligence aimed at enhancing every part of life, especially the phone’s most fundamental role: communication. When users need to defy language barriers, Galaxy S24 makes it easier than ever.

The Galaxy S24 launch is seen as an effort by Samsung to use AI- driven features to “reignite consumers’ interest in smartphones at a time when incremental hardware updates have seen sales slow”.

The CEO, Samsung Electronics West Africa, Sung- won Jung, said that for messages and other apps, Chat Assist can help perfect conversational tones to ensure communication sounds as it was intended: like a polite message to a coworker or a short and catchy phrase for a social media caption.

“AI built into Samsung Keyboard can also translate messages in real- time in 13 languages. In the car, Android will automatically summarize incoming messages and suggest relevant replies and actions, like sending someone your ETA, so you can stay connected while staying focused on the road.