The Guardian (Nigeria)

Expert highlights challenges of managing Gen Z in workplace

- By Gloria Nwafor

WITH Generation ( Gen) Z set to make up 30 per cent of the workforce by 2025, the need for employers to understand what makes them tick and how to get the best from them has been emphasised.

A Human Resource ( HR) expert and Head of thought leadership, Bright Horizons Work+ Family Solutions, Jennifer Liston- Smith, who highlighte­d some of the challenges of managing Gen Z in the workplace, said by 2025, 30 per cent of the workforce would be comprised of Generation Z, or people born between 1997 and 2012.

While often criticised for being digital natives or having radical social values, she said their progressiv­e nature makes them assets to any company that values innovation.

According to her, informatio­n is highly available to them and they often use their devices to learn new skills and research topics of interest.

While Gen Zs are often mocked for reliance on mobile devices or affinity for social media, she stressed that the perspectiv­e that they are ‘ less than’ because of their habits or difference­s was problemati­c.

She said the older generation­s were never critiqued to the same degree for taking advantage of the resources available to them.

Emphasisin­g how diverse, inclusive and progressiv­e Gen Z is, the HR expert, said they are more progressiv­e, inclusive values and political leanings than many of their parents and grandparen­ts, even as the individual­s are often passionate about social and environmen­tal justice.

As a result, she maintained that Gen Zs tend to be purpose- driven, both in their personal and profession­al lives.

Liston- Smith, said Gen Z employees tend to value diversity, equity and inclusivit­y more than employees from prior generation­s.

According to her, they seek out workplaces that value individual contributi­on and expression, have diversity in leadership and emphasise the importance of employee resource groups.

“Many are also drawn to companies that care about climate change and monitor their carbon footprints, aligning with their vision of a brighter future and better world.

“Born advocates and activists, these free- thinkers are strong, opinionate­d and unafraid to fight for what’s right. They deeply value authentic communicat­ion, transparen­t dialogue and being able to function independen­tly, especially in profession­al settings,” she said.

On being pragmatic and focused on finances, she said the Gen Z workforce values different elements of their careers than many employees from older generation­s.

She said the young employees have specific needs at work due to the difference­s in the world they were raised in.

To attract and retain Gen Z employees, Liston- Smith, said employers needed to foster a workplace culture aligned with their values and catered to their strengths.

These she mentioned, include top- of- the- line technology; learning and developmen­t opportunit­ies; a strong employer brand and mental health support. “Gen Zers don’t like to waste time fumbling with archaic tools or workflows and often seek out profession­al settings where they have access to the newest devices and programs. They also value the automation of menial tasks and often leverage technology to help them work more efficientl­y and accurately.

“Gen Zers deeply value learning new skills and progressin­g in their careers. 76 per cent of Gen Z respondent­s reported that they’re looking for profession­al training and developmen­t opportunit­ies. Nearly one in five workers say they are more likely to stay with an employer that offers reskilling and education as part of their profession­al developmen­t.’’

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