EMCOAN applauds audience measurement system
... urges ARCON to resolve compliance controversies in industry
ELECTRONIC
Media Content Owners Association of Nigeria ( EMCOAN) has applauded the audience measurement system in Nigeria being championed by the Advertising Regulatory Council of Nigeria ( ARCON).
It pointed out that the benefit of empirical media data to its business cannot be over emphasised.
The association also called on ARCON to see how it could infuse media compliance or verification system into its new plan so as to save its members from losing a lot of money owing to perpetual compliance controversies.
EMCOAN made the call recently, while being admitted into the sectoral body of ARCON in Lagos.
Speaking at the event, which held the ARCON office in Iganmu, Lagos, President of the association, Mrs. Jibe Ologeh, who’s also the MD/ CEO of RWELL Media, said the industry has been yearning for such information for a very long time “and we are delighted that something very positive is being done in this regard.”
She remarked that if the system had a way of carrying out compliance back check, it would
reduce the ever- lingering cases of compliance issues in the advertising industry.
She added that as a professional body of con
tent owners and producers of broadcast content in Nigeria, EMCOAN has been at the forefront of ensuring that contents being distributed on televisions and radio stations are in line with ethical standards as set by ARCON and NBC.
“We have also been professional in the production of advertising jingles and TV commercials whenever we are contracted to do so.
“This professional conduct was recently appreciated by ARCON when one of our members – the Rwells Media was given an award for always ensuring compliance with codes of advertising ethics.
“We, in EMCOAN, will continue to support all the innovative leadership style of the indefatigable DG who in a very short time has brought in a breath of freshness to the advertising profession in Nigeria,” she said.
Responding, the Director General of ARCON, Dr Olalekan Fadolapo, urged EMCOAN executive council to endeavour to come up with a standard practice that would guide the association.
According to him, ARCON will only give it legal backing, since it cannot make laws for the association.
Present at the event were representatives of BOT members of EMCOAN including High Chief Emeka Ossai and Agatha Amata and other members of EMCOAN executive council.