The Guardian (Nigeria)

Brief Essentials Empowers Women, Unveils Powersculp­t Collection

- By Maria Diamond

Tboost women’s confidence and enhance their natural silhouette with unmatched comfort and style, Brief Essentials ( BE) has launched the Powersculp­t Collection, a shapewear line crafted to empower everyday look with a blend of comfort, style and functional­ity.

According to the Founder BE, Seun TayoBalogu­n, the goal is to cater to every body type. “Shapewear is for everyone and at BE, inclusivit­y is not just a buzzword; it’s our ethos. Our meticulous­ly crafted collection boasts a myriad of features. The Powersculp­t range is in two lines: ‘ Powersculp­t Conceal’ comes with every piece engineered to smooth out folds seamlessly, providing a sleek appearance without any unwanted bulk. While the ‘ Powersculp­t Slim’ comes with the benefits of instant trim and a lifted derriere, ensuring you radiate confidence in any outfit. The Powersculp­t range will help you bid farewell to rolls and discomfort while hugging you in all the favourite places.”

Tayo- Balogun further explained that the shapewear has an extensive range of sizes and styles - up to 6XL. “You can choose from up to 15 styles tailored to meet diverse needs and occasions, from every day wear to pieces that effortless­ly make you appear seven pounds lighter. This shape wear collection is your go- to solution for keeping everything under control underneath it all. Over the past 13 years, we have delivered quality, comfort, and confidence to women across Nigeria, and the Powersculp­t range is no exception as they are crafted with comfort and effectiven­ess in mind. In a nutshell, the Powersculp­t Collection is designed to hold you in without holding you back, ensuring you step out with poise, grace, and the assurance that you look and feel your absolute best.”

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