The Guardian (Nigeria)

How ‘ Feud’ Is Uniting Families, Cultures

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IN the Nigerian television industry, very few game shows seem to have captured the hearts and minds of the audiences like the Family Feud show. The show in its second season has become a beloved pastime for families across Nigeria. The show is not only an interestin­g and entertaini­ng game, but also promotes qualities that are valuable to uniting families in a unique and innovative way to achieve a certain goal.

Hosted by Bisola Aiyeola, the game show has been a pointer to the impact that unity, cooperatio­n and a little bit of positivity can bring when individual­s work together towards a common goal.

Four ways Family Feud is instilling positive values to audiences and impacting the Nigerian Television culture are: “Unifying Families: At its foundation, Family Feud is a celebratio­n of family, harmony, and unity. The show’s second season carried on upholding these ideals by giving families in Nigeria a chance to get together, connect, and enjoy themselves whether through competing on the show, playing on a mobile device, or watching from the comfort of their homes. Few other television shows have the power to foster family bonds and help create enduring memories like families do.

“Creating Joy and Laughter: One of the Family Feud’s biggest effects is its capacity to create joy and laughter in viewers’ hearts. Its brilliant conversati­ons, contagious energy, and touching moments between supposedly rival families have given Nigerians a muchneeded break from the hardships of daily life. Cheering for their favorite families or just enjoying the banter on the show has lured viewers into the festive mood of Family Feud Season 2.

“Encouragin­g Positive Values: Family Feud season 2 stands notable for its encouragem­ent of positive family values in a media landscape that is frequently dominated by drama and sensationa­lism. The show emphasises communicat­ion, cooperatio­n, and respect between family members through its humorous yet thought- provoking gameplay, highlighti­ng the value of love, laughter, and unity in today’s world. Viewers are reminded to be happy and take care of their family connection­s by Family Feud, which presents families in a pleasant and approachab­le way.

“Honouring Nigerian Diversity: The celebratio­n of Nigerians’ rich cultural diversity is one of the show Family Feud Nigeria’s most noteworthy features. Nigeria is home to many diverse cultures, and Family Feud is no exception. Family Feud season 2 emphasises the richness and resilience of Nigeria’s cultural tapestry, which promotes a sense of pride and solidarity among viewers.”

 ?? ?? By Gbenga Salau
By Gbenga Salau

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