Expert tasks Nollywood on digital transformation

THE Chief Executive Officer, Jidaw. com, Jide Awe, said by embracing digital technologies, Nollywood is poised to revolutionise the entertainment industry, harnessing the power of data, AI and emerging platforms to reshape storytelling and audience engagement.

Awe emphasised the urgency to embrace digital technologies during the fireside session of the Nollywood Economic Outlook 5.0 in Lagos.

The fireside chat session was hosted by talented Actress, Ijeoma Imo.

The Nollywood Economic Outlook, now in its fifth year, is a special economic session for creatives organised yearly by The Nollywood Mandate ( TNM).

Awe’s impassioned plea resonated with the industry, echoing the call to action: “Embrace innovation, invest in talent, and seize the boundless opportunities of the digital age.

“The allure of the silver screen meets the prowess of digital ingenuity, as Nollywood pioneers new horizons in filmmaking. With the advent of digital transformation, opportunities abound to enhance creativity, streamline processes, and captivate audiences on a global scale.”

He explained that amidst the promise of progress, challenges loom on the horizon as the journey towards digital transformation is riddled with obstacles, from infrastructure constraints to privacy concerns. Yet, through collective determination and strategic partnerships, Nollywood can surmount these challenges, leveraging digital solutions to unlock unprecedented growth and prosperity.

Commissioner of Tourism, Arts and Culture, Lagos State, Toke Benson- Awoyinka, commended the organisers for sustaining engagement in the creative sectors and promoting digital transformation to accelerate the growth of the creative industry.