Business women conference X- rays female inclusion towards better world

T2024 edition of the yearly Business Women Hub Conference, which held on Tuesday, March 26, 2024 in line with the International Women’s Day, focused on female inclusion.

Vice President of the Sustainability Society of Nigeria, Mrs Ini Abimbola, emphasised the critical importance of empowering women in business during her keynote speech at the conference. She highlighted the need for women to maximise their online presence amidst competitors, emphasising strategies to ensure they do not undersell themselves while staying relevant and becoming the go- to vendor in their respective fields. She also stressed that in today’s digital age, establishing a strong online presence is essential for women entrepreneurs to thrive. She encouraged them to leverage social media platforms, ecommerce websites, and other digital tools to showcase their products or services effectively, saying: “By utilizing targeted marketing strategies and engaging with customers online, women can expand their reach and compete more effectively in the market.

She also underscored the importance of valuing their worth and not settling for less than they deserve, urging women to confidently communicate their value proposition, emphasizing the unique qualities and strengths they bring to the table.

By setting fair prices for their products or services and refusing to compromise on their worth, she said, women could establish themselves as respected vendors in their industries.

Additionally, Mrs. Abimbola highlighted the significance of staying relevant in an everevolving business landscape, encouraging women to continuously innovate and adapt to changing market trends and consumer preferences. “By staying informed about industry developments and investing in ongoing learning and skill development, women can position themselves as trusted authorities and go- to experts in their fields,” she added.

In conclusion, Mrs. Ini Abimbola’s keynote speech provided valuable insights and inspiration for women in business, emphasising the importance of maximising their online presence, valuing their worth, staying relevant, and becoming the go- to vendor in their respective industries. Her empowering message served as a guiding light for women seeking to achieve success and fulfillment in their entrepreneurial endeavors.

The conference featured a welcome address by the founder of Business Women Hub and Managing Partner, Thinkmint Nigeria, Mrs Imelda Usoro- Olaoye. In her speech, Olaoye, gave a brief summary of the Business Women Hub and also appreciated key organisations who supported the event.