The Guardian (Nigeria)

Sony’s Creators Convention Redefines The Creative Landscape For Content Creators

- By Ijeoma Thomas- Odia

THE Sony Creators Convention 2024 recently concluded with attendees equipped with the tools to take their content creation to the next level.

The event brought together a diverse community of creators from art and culture to the digital content creation sphere.

The convention was about the convergenc­e of creativity and technology while empowering attendees with valuable insights to fuel their profession­al growth and explore new horizons in content creation.

The Managing Director at Sony Middle East and Africa, Jobin Joejoe, said: “We are proud to support and empower Nigerian creators as they continue to push the boundaries of creativity and innovation. The Creators Convention serves as a testament to our commitment to support content creators and provide them with the best available technologi­es, create lasting connection­s to learn and network, and establish collaborat­ive opportunit­ies together.”

The convention also featured speakers including Dr. Emmanuel Iwueke, Ifiokeffan­ga, Timiagbaje, Akinyemi Ayinoluwa, and Precious

Omoregie, who underscore­d the importance of safeguardi­ng intellectu­al property in an increasing­ly digitized landscape.

Debo Adedayo, Maryam Apaokagi, Dami Dawson, and Hauwa Lawal engaged in a spirited dialogue on crafting content with widespread appeal. Kelechi Amadi- Obi’s presentati­on on turning inspiratio­n into action resonated with the attendees. At the same time, Adaorambel­u, Tobi Ayeni, Fisayofosu­do, and Salem King offered invaluable insights into diversifyi­ng revenue streams and forging lasting partnershi­ps. In addition, Anjolaawos­ika, Tilewaoded­ina, and Ifyigwe also facilitate­d a riveting masterclas­s in food photograph­y, offering practical tips for elevating creative pursuits to profession­al heights.

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