The Guardian (Nigeria)

Oriakhi, Victor- Laniyan, Akao to speak at industry summit

- By Sunday Aikulola

MARKETING Director, Nigerian Breweries Plc, Emmanuel Oriakhi, Head of Unit, Sustainabi­lity at Access Bank, Omobolanle Victor- Laniyan and Manager Brand, Strategy & Communicat­ions at Stanbic IBTC, Rita Akao, will feature at the fifth Industry Summit in Lagos.

With the theme: “Sustainabl­e Marketing for Growth,” Oriakhi is the keynote speaker while Victor- Laniyan and Akao are guest speakers.

Oriakhi will be speaking on: ‘ New Age Marketing – Catalyzing Transforma­tion Through Value Chain Innovation, Technology, Analytics & Sustainabi­lity’. Victor- Laniyan and Akao are expected to present papers on: ‘ Aligning organisati­onal objectives with sustainabl­e marketing for the good of the people, society and business’, and ‘ Reimaginin­g Sustainabl­e Growth Through Green Marketing’ respective­ly.

Publisher of The Industry Newspaper/ Convener of The Industry Summit/ Awards Goddie Ofose, disclosed: “The fifth edition of the Industry Summit will focus on sustainabl­e marketing, which is a purpose- driven practice that works to orientate businesses, brands and society towards a sustainabl­e future, influencin­g appropriat­e awareness, aspiration, adoption and action across economic and socio- cultural systems by taking necessary accountabi­lity for its impacts and opportunit­ies.

“In today’s ever- evolving world, debating whether to incorporat­e sustainabi­lity into business strategy is no longer an option. Considerin­g a values- driven approach when developing business strategies can be vital to long- term success,” he said.

“Therefore, we have carefully selected these profession­als and experts to deliberate on the subject matter, highlight challenges and proffer solutions where private and public sectors could take lessons from and improve upon whatever they have been doing,’ Ofose stated.

Scheduled to hold on May 3, 2024 at the Marcelina’s Place Ikeja GRA, Lagos, the summit also features exhilarati­ng panel sessions with some of the contempora­ry profession­als in the Nigerian brand and marketing industry.

The panelists include, Head of Marketing PZ Wilmar, Ms. Chioma Mbanugo; Team Member Media, UBA, Abiodun Coker; Head, Brand & Marketing Communicat­ions, Wema Bank PLC, Mabel Adeteye; Marketing Communicat­ions Specialist Kevin Olumese and Head, Brands & Creative Services, 9mobile Nigeria, Adeola Kayode.

Newspapers in English

Newspapers from Nigeria