Guinness Partners Female- led Initiatives To Champion Women Voices

GUINNESS has joined forces with Anoela Cards, a woman- owned greeting card company, to emphasise its commitment to inclusion, diversity and cultural richness while honouring extraordinary women who inspire on a daily basis.

This collaboration, aimed at celebrating International Women’s Month, aligns with Guinness’ “Black Shines Brightest” campaign, which celebrates individuality and bold self- expression.

With every Guinness purchase made on the e- commerce platform, customers will receive a complimentary limited- edition of Anoela cards, which are designed to reflect the strength, resilience and indomitable spirit that characterise countless Nigerian women.

The Marketing and Innovation Director at Guinness Nigeria Plc, Mark Mugisha, expressed the company’s dedication to celebrating those who dare to be different and authentically express themselves. He stated that this partnership is part of Guinness’ commitment to amplify women’s voices, acknowledge their accomplishments and support their journeys with shared stories, impactful visuals and backing for local projects.

Mugisha highlighted that collaborating with Anoela Cards represents a significant step towards empowering and uplifting Nigerian women, while also commemorating International Women’s Month.

He stated that the culmination of this celebration at Femme Fest was designed to empower, educate and entertain over 3,000 remarkable women.

Mugisha added that the festival will include a special awards ceremony to honour selected participants, recognising their achievements and contributions.