NASCO Boosts Cornflakes With Farm-to-Home Initiative
NASCO Foods Limited, a subsidiary of NASCO Group Nigeria, has inaugurated a new factory with increased production capacity to deliver on cornflakes production plan as endorsed by the Nutrition Society of Nigeria.
As an assured ready-to-eat cereal meal enriched with vitamins, the Company says the new arrangement and upgraded capacity “reflects total, continuing commitment to meet and to exceed the nutritional needs of our consumers across Nigeria, and throughout the African continent”.
Speaking on the occasion of the Plant Commissioning and Unveiling in Jos last Thursday, Chairman and CEO of Nasco Group Nigeria, Dr Attia Nasreddin said, “We realised early on in our journey that we cannot fulfill this vision except we empower the hands that help us make it a reality – and these hands are Nigerian and Plateau farmers.
“For many years, we have purposefully devoted significant professional and monetary resources to aid our farmers in becoming smarter and stronger at what they do.
“Many management professionals refer to this supply chain commitment and relationship as ‘backward integration’. We choose to refer to this strategic win-win relationship as ‘forward integration’.”
Noting that Nigerian farmers help to safeguard the country’s food security now and in the future, he also said, “Our FARM2HOME theme is not a fancy catch phrase. To us it is a genuine movement for which we have worked hard to ensure that every Nigerian family may enjoy the natural benefits of Cornflakes.”
Also speaking on the occasion, the General Brand Manager of Cornflakes Brand, Rotimi Oyesiji, noted that for the important ideals of growth and diversification, Nasco partners with the farmers to sustain and maintain the farm-tohome initiative.
Plateau State governor, Simon Bako Lalong, who was distinguished guest of honour at the unveiling and commissioning event, expressed delight and congratulated NASCO on the development, saying “NASCO makes me happy”. He said although for almost six decades now Nasco has been a critical contributor and driver of the State economy, it can still do more as its expansionist and capacity building initiatives reflect organizational growth which should impact positively on the immediate environment in terms of job and wealth creation.