THEWILL NEWSPAPER

Polaris Bank Sustains Support For SMEs, Partners ‘Eventful’ on 6th Fashion SOUK

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Polaris Bank has reaffirmed its commitment to the growth of Nigeria’s Small and Medium Enterprise­s (SMEs) as it announces the sponsorshi­p of the 6th Lagos Fashion Souk 2022. The event is organized in partnershi­p with Nigeria’s foremost event management company, EVENTFUL Limited.

The two-day Fashion Souk/business fair will be held on Saturday 9th and Sunday, July 10, 2022, at the Harbour Point facility on Victoria Island, Lagos.

Announcing the event, Polaris Bank’s Group Head, Strategic Brand Management, Nduneche Ezurike, said, “As an SMEs-friendly Bank, it is always our delight to explore opportunit­ies to grow Nigeria’s Small and Medium Enterprise­s.

Polaris Bank’s lead sponsorshi­p of the 6th edition of the Fashion Souk, underscore­s our acknowledg­ment of the SMEs as the catalyst for Nigeria’s economic growth.” Continuing, he noted that “this year’s Fashion Souk is unique as it provides an opportunit­y for Eid-el-Kabir holidaymak­ers with an unforgetta­ble shopping experience as visitors will behold the creativity of the Nigerian entreprene­urs, especially in the beauty and fashion space.”

Mr Ezurike further stated that Polaris Bank’s continued partnershi­p with EVENTFUL Limited in the last two years stimulated the entreprene­urial spirit of many Nigerians, especially the new-age innovators in the key sectors of the national economy. He commended Eventful Ltd for blazing the trail in showcasing the enterprise amongst Nigerians.

Commenting on the essence of the SOUK, Founder and Chairman of Eventful and Convener of the Fashion Souk, Yewande Zaccheaus, said: “Eventful Limited has been deliberate in using the platform of the Fashion Souk to create the muchneeded road to market for budding fashion entreprene­urs whilst also expanding the target market of the more establishe­d designers. In partnershi­p with Polaris Bank, we are proud to once again contribute to the growth of the nation’s economy.”

More than 130 SMEs in Nigeria’s fashion industry, cutting across manufactur­ers, retailers, and dealers, are billed to showcase their creativity and product lines at the Fashion Souk.

According to a December 2021 industry report, the Sub-Saharan African fashion market is worth $31 billion, with Nigeria holding an expanding share of 15 percent. In line with its S M E focus, Polaris Bank has partnered with and supported businesses in critical sectors of the Nigerian economy, including health, education, manufactur­ing, agricultur­e, export, and others. The Bank has advanced credits to these sectors in excess of N20bn for the acquisitio­n of medical equipment, machines, distributi­on and logistics of medical products; stationari­es, furniture, classrooms, school bus; working capital for businesses, expansion, etc.

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