Vendors Brace Up For 2022 Exhibition
No fewer than 100 vendors have indicated interest to exhibit their products at the 2022 edition of the BabyFest organized by CAST Public Relations based in Lagos
The Premier pregnancy, baby and parenting fair, is a 3-day signature event for all things baby and childcare, which will come with unique programming from August 26th to 28th 2022.
Disclosing the plan, Project Director, Bukola Arowosafe, during a press briefing in Lagos, recently said the fair is aimed at bringing stakeholders in the baby and child care industry together, while also providing an organised single meeting point for pregnant women, new mums and baby item producers and dealers.
According to her, “It is a fair for new and expectant mums and dads, modelled after international baby fairs around the world”. “For 3-days, BabyFest will bring together in one location, manufacturers, distributors, retailers, sellers, experts and other stakeholders in the baby, mother and childcare space to showcase new and existing products and services. The fair affords brands that offer products and service for babies and pregnant women the opportunity to connect with a target audience. who are yearning for engagement, a place to see and meet their customers and consumers”, she added.
Revealing the unique programming that make BabyFest tick, she added “Visitors to BabyFest can look forward to a wide range of offerings, specials like The Rose Awards to celebrate and reward outstanding midwives and The Baby Shower aimed at celebrating 50 pregnant women in their final trimester, entertainment for families, expert advice and must-enter competitions. In addition, to selling and buying, BabyFest will also feature competitions such as Baby crawling, Diaper changing by Dads. It will also feature A Pass-it-Booth for donation of pre-owned items to needy mothers and children, and live sessions & masterclasses with childcare & parenting experts”.
The Communications Director, BabyFest, Mr Jide Banson stated that the inspiration to organize BabyFest was gotten online. ‘It was a video showing NBA players getting their babies to crawl on the basketball and it was very dramatic. It was funny and inspiring and we carried out research, and realised that baby fairs are a regular feature on the event calendar in many countries but none existed in Nigeria. The first edition happened in 2019, but COVID-19 outbreak didn’t give room for it to happen in 2020 and 2021. He emphasized on the lessons learnt so far stating that we do a lot of virtual things now, and there’s a huge opportunity in the industry. We will also be given discounts to all those vendors who participated in the first edition of BabyFest, if they indicate interest this time around.
BabyFest is in partnership with a couple of corporate organizations, some of which are The Happiness Center and Studio 24 owners of the Twinkle Star child-focused photography brand.
According to the Managing Director of The Happiness Center, Akshay Jain, partners of BabyFest, happiness is key. “Happiness is the principal thing we promote as an organization, and it correlates with what the BabyFest stands for, because we try to make pregnant women happy whenever they come around for their session. We are proud to be partners of the BabyFest because we love what they are doing”.