HEINEKEN AFRICAN FASHION COLLECTION

Heineken®, the global beer brand, in collaboration with africa’s hottest emerging design talents, Lulu Mutuli and azra Walji, has launched its first-ever african Fashion collection. the unique hospitality collection by heineken was created by the winners of the heineken® african inspired Fashion challenge, supported by the Global heineken Design team and LeW Design house.

the african inspired collection is a fusion of the two designers’ concepts - the first of many fashion apprenticeships that the brand will roll out across the world. the initiative is the next chapter in heineken’s ‘open Design explorations’, a global co-creation programme that connects emerging creatives and gives them a platform to showcase their talent.

Mark van iterson, head of Design, heineken Global, reiterated the commitment of heineken to empowering talents as the brand’s critical global agenda. “heineken is massively invested in this exciting process of nurturing and empowering young and creative african fashion talents, while also preserving the arts and culture through fashion. We are challenged and inspired by these trendsetters. it is a privilege to have them showcase their creativity and open their innovative designs and inspiration to the world,” he said.

Franco Maria Maggi, Marketing Director, nigerian Breweries stated that the heineken - with its 140 years of creating memorable experiences - remains passionate about innovative designs that bring people together.