SPON­SORS’ IN­TER­VIEWS

THISDAY Style - - COVER -

The dy­namic duo, Chioma Ikokwu and Kika Osunde, be­hind The Good Hair brand played an in­te­gral role dur­ing the Arise Fash­ion Week. They pro­vided the lus­trous and beau­ti­ful wigs worn by the mod­els. This is what they had to say about their ex­pe­ri­ence with AFW 2018...

What was the ex­pe­ri­ence like for your brand be­ing a spon­sor at Arise Fash­ion Week?

It was an hon­our to be a part of one the most renowned fash­ion shows in Africa with such in­ter­na­tional ex­po­sure and recog­ni­tion. The ex­pe­ri­ence was ex­cit­ing and chal­leng­ing for us at the same time. It was great to see how much hair com­pli­ments fash­ion and see­ing our hair on the run­way was ab­so­lutely ful­fill­ing!

If given the op­por­tu­nity would you want to part­ner with AFW again?

It would be a priv­i­lege to part­ner with AFW again. With hair be­ing the ma­jor ac­ces­sory, dif­fer­ent out­fits re­quire dif­fer­ent hair­styles to com­plete the look so it’s amaz­ing be­ing re­spon­si­ble for the var­i­ous trans­for­ma­tions.

What was the high­light of your ex­pe­ri­ence?

The high­light of our AFW ex­pe­ri­ence was watch­ing Naomi Camp­bell strut Good Hair on the run­way! That was an epic mo­ment for us.

What kind of cov­er­age do you think part­ner­ing with AFW pro­vide?

It was a fun ex­pe­ri­ence for all of us but we are most im­por­tantly, proud to be a part of such a move­ment that gives African brands this level of global ex­po­sure.

What was the your best hair trend seen walk­ing on the run­way?

The best hair trend for us was when we styled all the in­ter­na­tional mod­els hair into a sleek all back do. We added some brown, sil­ver and gold bobby pins for a more edgy and high fash­ion look. This was ac­tu­ally an af­ter­thought for us that turned out to be a great and cre­ative de­ci­sion.

But of course see­ing Naomi Camp­bell with the Good Hair goes with­out say­ing. We think it’s safe to say that we made his­tory. Iconic his­tory at that.

#GoodHairToTheWorld

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