SPON­SORS’ IN­TER­VIEWS: VI­SIONS OPTICALS

THISDAY Style - - CONTENT -

Vi­sions Opticals is a lead­ing eye­wear prac­tice in La­gos that pro­vides op­ti­cal ser­vices to dis­cern­ing clien­tele. Vi­sions hand­pick pre­mium eye­wear to suit the taste of the so­phis­ti­cated Nige­rian cus­tomer. They re­cently were at the Arise fash­ion week as spon­sors where they de­buted the new Linda Far­row eye­wear Col­lec­tions avail­able in their store. We caught up with Ama Peters and Tokunbo Peters back­stage of the show and here’s what they told us about their ex­pe­ri­ence at the Arise Fash­ion Week 2018. Why & how did Vi­sions Opticals and linda far­row de­cide to get in­volved with Arise Fash­ion Week?

Last year in Paris, we met Si­mon Jablon the CEO of Linda Far­row and we dis­cov­ered we had so many sim­i­lar­i­ties. Like us, his mother started a brand that was all about fash­ion and eye­wear and we spoke about the scope of what we wanted to do for Linda Far­row in Sub Sa­ha­ran Africa and most im­por­tantly we spoke about pri­marly be­ing in­volved in fash­ion. We knew there was a lot of in­ter­est in the brand be­cause we have stocked Linda Far­row over the last four years and we said we would put Linda Far­row on the cat­walk in Nige­ria in 2018, and we did. Of course we chose to start with the best, ARISE. Tell us a lit­tle more about your brand?

Vi­sions Opticals is a sec­ond-gen­er­a­tion fam­ily owned op­ti­cians that fo­cuses on lux­ury eye­wear and we work with a se­lec­tion of top brands across the world. Our stores in La­gos at the Palms and GRA have a com­bi­na­tion of unique pieces that we dis­cover on cul­ture trips around the world. Eye wear fash­ion is glob­ally in­flu­enced by ma­jor trends on the cat­walk such as colour, di­men­sions and tex­tures. We look for­ward to chang­ing the nar­ra­tive for the eye­wear fash­ion space in this re­gion too. Has be­ing a part of the show had any im­pact on both brands?

Linda Far­row were ex­cited to work with us on this project and it also gave them an op­por­tu­nity to look at African fash­ion as they kept their eyes peeled on the cat­walk through­out the show. Who knows maybe our fash­ion may in­flu­ence a piece for 2019 or fur­ther in the fu­ture.

Be­ing part of the show was a great op­por­tu­nity for the team to vi­su­alise how the trends for the sea­son ahead will im­pact buy­ing de­ci­sions for us. We also got to as­sist in the styling of mod­els with per­fectly ge­o­met­ri­cal face shapes, which is the eye wear stylist’s dream. We love to style our clients and this was the epit­ome of eye­wear styling. What was the high­t­light of the Arise Fash­ion Week for you?

How the adren­a­line from the back­stage was trans­lated into per­fec­tion and beau­ti­ful sil­hou­ette’s on the cat­walk. The pre­ci­sion of the pho­to­graphs blew our minds be­cause we felt we brought just that ex­tra je na sais quoi to the stage. We are so happy to have part­nered with a global be­he­moth to bring a bit of sparkle to the stage. Progress is all about col­lab­o­ra­tion, our watch word for 2018! If you were to de­scribe the show in one word what will it be? Eclec­tic!

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