SPONSORS’ INTERVIEWS: VISIONS OPTICALS
Visions Opticals is a leading eyewear practice in Lagos that provides optical services to discerning clientele. Visions handpick premium eyewear to suit the taste of the sophisticated Nigerian customer. They recently were at the Arise fashion week as sponsors where they debuted the new Linda Farrow eyewear Collections available in their store. We caught up with Ama Peters and Tokunbo Peters backstage of the show and here’s what they told us about their experience at the Arise Fashion Week 2018. Why & how did Visions Opticals and linda farrow decide to get involved with Arise Fashion Week?
Last year in Paris, we met Simon Jablon the CEO of Linda Farrow and we discovered we had so many similarities. Like us, his mother started a brand that was all about fashion and eyewear and we spoke about the scope of what we wanted to do for Linda Farrow in Sub Saharan Africa and most importantly we spoke about primarly being involved in fashion. We knew there was a lot of interest in the brand because we have stocked Linda Farrow over the last four years and we said we would put Linda Farrow on the catwalk in Nigeria in 2018, and we did. Of course we chose to start with the best, ARISE. Tell us a little more about your brand?
Visions Opticals is a second-generation family owned opticians that focuses on luxury eyewear and we work with a selection of top brands across the world. Our stores in Lagos at the Palms and GRA have a combination of unique pieces that we discover on culture trips around the world. Eye wear fashion is globally influenced by major trends on the catwalk such as colour, dimensions and textures. We look forward to changing the narrative for the eyewear fashion space in this region too. Has being a part of the show had any impact on both brands?
Linda Farrow were excited to work with us on this project and it also gave them an opportunity to look at African fashion as they kept their eyes peeled on the catwalk throughout the show. Who knows maybe our fashion may influence a piece for 2019 or further in the future.
Being part of the show was a great opportunity for the team to visualise how the trends for the season ahead will impact buying decisions for us. We also got to assist in the styling of models with perfectly geometrical face shapes, which is the eye wear stylist’s dream. We love to style our clients and this was the epitome of eyewear styling. What was the hightlight of the Arise Fashion Week for you?
How the adrenaline from the backstage was translated into perfection and beautiful silhouette’s on the catwalk. The precision of the photographs blew our minds because we felt we brought just that extra je na sais quoi to the stage. We are so happy to have partnered with a global behemoth to bring a bit of sparkle to the stage. Progress is all about collaboration, our watch word for 2018! If you were to describe the show in one word what will it be? Eclectic!