ARISE FASH­ION WEEK 2018: SPON­SORS’ IN­TER­VIEW CONTD

THISDAY Style - - NEWS -

Amidst all the fash­ion frenzy back­stage, we caught up with one of Nigeria’s lead­ing model scout to get an in­sight into the model se­lec­tion process for the Arise Fash­ion Week. What was it like cast­ing models (both lo­cal and in­ter­na­tional) for the Arise Fash­ion Week 2018?

Arise fash­ion week 2018 has been a whole new ex­pe­ri­ence for me, although I have worked with the team in it’s past edi­tions, 2018 brought on new chal­lenges and re­spon­si­bil­i­ties. Cast­ing models lo­cally is my spe­cialty, some­times I see more than 1500 models on our reg­u­lar cast­ings at the agency so i am quite fa­mil­iar with that as­pect, how­ever cast­ing for in­ter­na­tional models was more task­ing, as I had to be sure I was bring­ing in the right girls for the show, stun­ning, strik­ing girls who fit the pur­pose of the show.

All in all, we pulled off a great show, so we ob­vi­ously did a good job at the cast­ing as we had the per­fect set of models for the show. Take me through the se­lec­tion process; did you meet the de­sign­ers be­fore the cast­ing process to get a bet­ter idea of what they’re look­ing for?

No we didn’t, we al­ready had a pic­ture of the kind of girls we wanted for the show, Tall, edgy and stun­ning girls and th­ese kinds of girls can sell any de­sign­ers out­fit. The per­fect hu­man man­nequins, the de­sign­ers were im­pressed with our se­lec­tions.

At The first stage of the cast­ing, models were screened out at the cast­ing en­trance based on their height, the next stage they were screened based on their looks and charisma, we wanted fresh vi­brant young girls and the fi­nal se­lec­tion stage was based on their walk and car­riage. After­wards models were cat­e­go­rized into sub groups to fit the var­i­ous de­sign­ers. What were some of the chal­lenges you ex­pe­ri­enced and how did you over­come them?

The num­ber of models we had to man­age, that was a ma­jor chal­lenge but we over­came. Manag­ing 30 peo­ple and get­ting them to be at a par­tic­u­lar place is hec­tic, talk more of over 150 peo­ple from dif­fer­ent back­grounds, with dif­fer­ent at­ti­tudes and see things dif­fer­ently but all in all it was great cause it all came to­gether in the end.. What was your high­light of the show? Laughs – There’s no shame in this, my ma­jor high- light was see­ing Naomi Camp­bell walk the run­way ef­fort­lessly and also get­ting to take a pic­ture with her even though I looked re­ally ex­hausted, I am a fan girl for Naomi.

The arise fash­ion week run­way was beau­ti­ful, I loved Ozwald’s col­lec­tion he’s such an amaz­ing tal­ented man.

Also, some models got re­ally lucky, get­ting scouted right at their job, we had a lot of in­ter­na­tional press, me­dia, scouts and agency rep­re­sen­ta­tives, it’s amaz­ing the num­ber of undis­cov­ered tal­ent’s we have here, hence i am ac­tu­ally putting to­gether a model con­ven­tion later this year, ev­ery­one should watch out, it just might be you! From your ob­ser­va­tion, what do you think is unique about the Nige­rian mod­el­ing in­dus­try?

The mod­el­ing in­dus­try in Nigeria is grow­ing; we are not where we used to be 5 years ago or even last year. At the mo­ment we are ac­tu­ally in the spot­light, the likes of May­owa Ni­cholas, Vic­tor Ndigwe , David­son Obbenebo and other Nige­rian tal­ents have put us in the fore­front and now a lot of in­ter­na­tional agen­cies have re­al­ized that there’s a lot of tal­ent to be dis­cov­ered over here.

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