THISDAY Style

STYLISH SHOES to wear with boyfriend jeans!

- BY USIADE ISIOMA

Invest in Yourself

You have to spend money to make money and fashion blogging is no different. For tunately, getting star ted doesn’t require you to empt y out your savings account. You’ll want to invest in good lenses and camera equipment, though. I f your pic tures are not attrac tive, people aren’t going to take you seriously, much less take the time to read what you have to say. While paying for a custom- designed website upfront isn’t a must, you should purchase your own domain name ( a minimal expense) and pick a clean layout that won’t confuse readers and is easy on the eye.

Step Up Your Social Media Game

You can’t have a fashion blogger without an ac tive social media presence. I nstagram is all the rave at the moment, and you should have an ac tive page with constant posts. A good majorit y of your followers will probably initiate from social media any way. Even if you don’t have any scheduled blog posts, keep your followers interested by posting throwback st yle pic tures or pic tures of fashion related items.

Do Your Homework

K nowledge is power and keeping abreast of the latest trends and what ’s happening in the world of st yle is a must for bloggers. You should constantly read fashion magazines not only from your countr y, but abroad as well. Again, social media is also a ver y good place to get fashion inspiratio­ns from.

Treat It as a Business Assuming that your end goal is to turn your love of st yle into your full- time job, you’ll have to treat the blog the same way you would any other business.

Be Patient & Passionate

O vernight success stor ies are few and far bet ween. Many people think star ting a fashion blog is easy and that you’ll become a street st yle star overnight. But that ’s far from true, as it takes a ton of effor t to achieve success in the blogging world. The harder you work and the more you pour your hear t into the blog, the more your readers and others will notice and admire you for your dedication.

Discover Your Voice

Don’t be a copycat! Have your own voice and your own st yle. Give people new things to look at and get excited about and make sure they are things you’re stoked about, too. I t ’s so impor tant to be authentic.

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