THE NEXT IT BAG

The Telfar Shopping Bag was found by Telfar Clemens, a Liberian-American fashion designer for his 2014 Autumn/Winter collection. Today, it has become a major cool-kid status symbol and the possible first IT bag from the Gen Z Era.

What makes it so popular is the affordability and the brands value; “It’s not for you, it’s for everyone”. This means the brand is based on making high fashion affordable to anyone, making their prices range between $150-$250. This makes the younger generation resonate with this brand making it dominate the 6

Instagram explore page and popular among celebrities like Solange, Selena Gomez and A$AP Ferg.

Another thing that makes this bag so high in demand is how fast sells out. The Telfars site causes major traffic every drop and the shopping bag is sold out within minutes. Even people who set notifications and monitor the site may not even end up getting one, making resold prices as high as $700.

The bag has been nicknamed the Bushwick Birkin because of its affordability and versatility similar to the Hermes Birkin.

It is tote-style, minimalist and its medium size can fit a range of items including a laptop making it suitable for everyday use while the large size can be used as an overnight bag. Other features include; being made in completely vegan leather, embellished with the brands logo, a secret compartment and it comes in three sizes which are small, large and medium. The Telfar Shopping Bag might just be the first IT bag from a black owned brand ever.