THISDAY

Anniston Advertises for Emirates

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Hollywood actress, director and producer Jennifer Aniston has made a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertisin­g campaign for the world’s best airline.The ad builds on the success of the first Emirates-Jennifer Aniston ad launched last year, a much talked-about campaign, which quickly went viral. In a similar vein to the first light-hearted TVC, the Golden Globe and Emmy award-winning actress brings her distinctiv­e personalit­y, classic style, and a touch of humour, to showcase the A380. In the ad, Jennifer befriends Cooper, a feisty young boy who she finds playing in her Private Suite in the Emirates First Class cabin, while she was freshening up in the Shower Spa. The two strike up a conversati­on and build rapport, as they stroll through Emirates’ Business Class cabin and Onboard Lounge. Sitting on the stairs between the lower and upper decks of the aircraft, Cooper tells Jennifer about his aspiration­s to become a pilot – of ‘this plane’, pointing to his model Emirates A380 aircraft.In Economy Class, Cooper is finally reunited with his surprised parents where Jennifer chooses to remain and enjoy Emirates’ ice inflight entertainm­ent system with Cooper. The ad ends with Cooper’s mother relaxing in Jennifer’s Private Suite, having exchanged places with the Hollywood star. Emirates’ Divisional Senior Vice President, Corporate Communicat­ions, Marketing & Brand explained, Boutros Boutros said, “A year ago, when we launched our first ad featuring Jennifer Aniston, we were overwhelme­d by what a social phenomenon it became.

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