Business Leaders Grace Brandzone Leadership Workshop
A highly innovative Brand Leadership workshop brought together SME (Small and Medium Enterprise) leaders, business visioners and investors from diverse background who gathered recently at the SME DIY Branding Workshop organised by Brandzone Consulting, a world class brand consulting firm. The inaugural SME-focused workshop tagged “Branding For Growth” was designed as the first of its kind and the first ever broadly inclusive workshop that creates an atmosphere of interactive and practical engagement as a learning methodology for the SMEs. The Brand Leadership Programme exceeded expectations in terms of attendance, with a broad based participation from diverse background which included Agri-preneurs, Supply Chain Management, IT Solutions, Security and Systems providers, Tourism & hospitality, Oil & Gas, Manufacturing & Production, Retail, Fashion & Life Style and Logistics Management. Speaking at the event, Audrey Joe Ezigbo Executive Director of falcon Corporation, an indigenous world class Natural Gas Operator, “Brandzone did a remarkable job of lining up thought-provoking and stimulating agenda with subject matters that were of great interest to the participants who were very keen on leveraging branding to achieve increased growth in their various operations. It was obvious from the content and workshop scope covered that the workshop was designed to stir and stimulate knowledge amongst entrepreneurs who are seeking to remain ahead of their markets particular ly within the highly competitive landscape faced by every sector of the economy.
In her opening address, the Managing Partner, Brandzone Consulting LLC and the Convener BrandPlatform, Chizor Malize, stated that the SME-Focused Brand Leadership Program was conceived out of the desire to provide a platform where SME businesses can converge to learn new skills in the areas of Branding and Brand Management that keeps them focused on maximizing the inherent opportunities that branding can create for their business, their products and their overall operations.
“The role of Small and Medium-Sized Enterprise (SMEs) in the growth of our national economy cannot be overemphasized. Increasingly across the third world countries.