Nigeria's Orange Culture Gets Fets’ Backing at London Fashion Week
Nigeria’s leading mobile payments companies, Funds and Electronic Transfer Solutions Limited (fets) has made good its pledge to encourage and support local entrepreneurs in their quest to become global brands. The company recently sponsored one of Nigeria’s rising fashion brands, Orange Culture to the 2017 edition of the Fashion Scout, the international showcase for fashion pioneers, and the United Kingdom's largest independent showcase for emerging and established design talent during the London Fashion Week, which held from February 17 to 21.
With the sponsorship, Orange Culture will be the first African menswear brand ever to be invited by Fashion Scout. Orange Culture will have the opportunity to showcase its collection to the most respected fashion players including buyers from Harrods and Harvey Nichols. Alongside the brightest British talent, Fashion Scout provides unrivalled platforms for industry selected international designers and collective showcases including those from China, Scandinavia, Eastern Europe, Middle East and Asia. Having built an acclaimed reputation as a leading international fashion showcase, Fashion Scout is frequented by top media and buyers including Anna Wintour, Hilary Alexander, Sara Maino, Suzy Menkes, Lucinda Chambers and Sarah Mower, as well as globally recognized fashion personalities such as Kate Moss, David Gandy and Henry Holland. The Fashion Scout has been responsible for the launch of a whole generation of talented designers Including Peter Pilotto, Felder Felder, David Koma, William Tempest, Eudon Choi, Pam Hogg, Fyodor Golan, Craig Lawrence, Baartmans and Siegel, Agi& Sam, and most recently Phoebe English, Xiao Li, GyoYuniKimchoe and Roberts Wood.
Speaking on the development, Managing Director of fets, Mrs. Omotade Odunowo said the company was proud to be associated with the Orange Culture brand, describing it as a future global brand that will do Nigerians proud in years to come. According to her, the sponsorship was just one of the strategies it has used to encourage local entrepreneurs. “At fets, we are continually looking for ways to encourage and empower Nigerian entrepreneurs to achieve their dreams of taking their businesses to the next level. This is what we hope to achieve with this sponsorship arrangement with Orange Culture; taking it beyond the shores of this country to become a truly global brand in the near future,” she said. Chief Executive Officer of Orange Culture, Adebayo Oke-Lawal, expressed gratitude to fets for supporting his company’s dreams of showcasing its designs at the Fashion Scout London Fashion Week AW17, describing it as one of the best things that has happened to the company.